In our last post titled Building Awareness: Your First Step Towards Demand Generation we talked about using search engine optimization, viral marketing, social media marketing and email to help build awareness and generate demand. We’ll add a few more items to the list in part 2 of this post. Pay Per Click Advertising Using web publishers […]
In order to create demand, you must first create awareness. There are two primary ways to go about this – inbound or outbound marketing. Inbound marketing uses online content to draw visitors to you by providing something of value not attached to a specific offer. It is an indirect method of creating awareness; prospects respond […]
Leads are the lifeblood of any sales organization. But many businesses continue to struggle with managing their leads due, in part, to incorrect assumptions lead nurturing. Here are a few myths about lead nurturing. Lead nurturing requires lead scoring. Scoring each lead is an effective method of prioritization; it provides a systematic approach that helps […]
What are the key considerations you should make when implementing a successful email drip campaign? Email drip campaigns can really boost your lead nurturing program. But it’s not as easy simply blasting a sales letter to your database of leads. Here are some ideas for creating a winning email drip campaign. Gain permission to maintain […]
Yesterday we posted Part 1 of Data Strategies for B2B Lead Nurturing Campaigns in 2013. Today, we’ll continue sharing our thoughts on how companies can improve their B2B lead nurturing strategies for 2013 with Part 2 of Data Strategies for B2B Lead Nurturing Campaigns in 2013. Expand Although your business has needs in one particular niche, […]
Data strategies for B2B lead nurturing campaigns, Part 1. Businesses have enjoyed immeasurable success in digitally targeted marketing campaigns up through 2012, especially with social media giants Pinterest and Facebook offering exciting platforms for targeting audiences, and YouTube innovating In-Video marketing campaigns to draw attention to niche video watchers. Investments in mobile applications have grown […]
In our last post we shared Part 1 of our 5 Tips to Revitalize Your Lead Nurturing Campaign series. We talked about monitoring your list and testing inactive subscribers. Today, we’ll finish up the series with the final 3 tips. Use Clear and Informative Subject Lines & Sender Info Your ability to attract interest is […]
If you’re doing lead nurturing, you’ll want to consider 5 tips to revitalize your lead nurturing campaigns. Today, we’ll give you a couple tips and in our next post we’ll follow up with the final 3 tips. As with most marketing activities, lead nurturing can go stale if your campaign is not well managed. Even […]
Inbound marketing is essential to the lead nurturing process. World class organizations know how to turn inbound marketing into lead nurturing. Channels such as PPC, SEO and SMM provide ways to get exposure, but it’s what you do with the leads that come as a result of inbound marketing that makes the difference between creating […]
Lead nurturing is the process of building strong relationships with qualified prospects regardless of when they will be ready to purchase. It is a strategy of supplying free, useful information with the goal being to earn their business and their trust for whenever they are ready to buy. It is an opportunity to get to […]
