Entries by Lead Liaison

Fostering Jovial B2B Lead Nurturing Connections

When meeting clientele for the first time, businesses hope for optimistic outcomes which often stem from productive meetings, albeit over telephone or internet.  Much like anyone would nurture important personal relationships, fostering what new leads you’ve managed to harvest from B2B lead nurturing connections should adequately reverberate your intent to remain faithful, loyal and attentive to these […]

Oracle Acquires Eloqua

Last week there was a tectonic shift in the marketing automation industry when Oracle acquired Eloqua. When Oracle acquires anyone it’s a big announcement just like it was when they bought Market2Lead and RightNow. Oracle is melding together what they call the Oracle Customer Experience (CX) that creates an end-to-end experience for customers covering service, sales […]

Why Lead Nurturing is Necessary to Convert Leads into Sales

The majority of marketing leads, regardless of their quality, are lost before being converted into a sale. In today’s competitive global marketplace every company needs a system for improving their conversion rate and capturing more leads. B2B marketing and lead generation experts have determined that a lack of effective lead nurturing is the primary cause […]

Five Reasons Why Lead Nurturing is Essential to Success

Do you think lead nurturing isn’t important to sales generation? Think again. There are five factors critical to the success of your sales organization that can only be addressed through a solid lead nurturing program. This article covers five reasons why lead nurturing is essential to success. B2B Buyers are Not Impulsive Research studies have […]

Synergetic B2B Lead Nurturing Programs Begin With Research

B2B lead nurturing programs begin with research. Overcomplicating processes which have been proven to already work make B2B lead nurturing far less desirable than intended. By simple planning before execution, businesses who’ve already formulated sales funnels, landing pages and every bell-and-whistle in between could enjoy much more simplistic processes of taking leads, dripping campaigns or […]