In a recent blog titled Developing Behavioral and Demographic Lead Scoring (Part 1) we talked about using behaviors to help score/qualify leads. In this blog post we’ll look at the other contributing factor to lead qualification, demographic lead scoring. Demographic Lead Scoring A demographic lead score is used to identify if a lead has the […]
ALLEN, TX – Lead Liaison, an innovative marketing automation company, is making life easier for sales departments in small to medium-sized businesses. The company recently launched its highly anticipated Briefcase™ product, which provides a customizable lead prioritization program aimed at increasing sales effectiveness by ranking leads according to a proprietary formula. The new solutions prove Lead Liaison improves sales […]
This is part 1 of a 2 part series on developing behavioral and demographic lead scoring. Lead scoring criteria can be categorized into two distinct types; behavioral and demographics. Every successful lead scoring campaign needs to weigh both sides of their lead’s profile to determine their individual potential for conversion. A lead could have all […]
Salesmen find implicit data most viable when assigning new values after successful B2B lead scoring campaigns have commenced while marketing professionals remodeling new campaigns would find explicit information more plausible, especially when leads which previously were unsuccessfully nurtured need shifted towards different niche markets. Whichever angle your current goals reside, consistent improvements to B2B lead […]
Lead scoring is a systematic, data-based approach to understanding where a lead is at in their buying process. This is done so marketers will have a great knowledge of how to nurture a lead with the right content until they are ready to commit to a purchase. Once the lead is ready to make a […]
Lead scoring can save a company significant time and money if scoring is done based on an accurate and effective customer profile. The first step in every lead scoring initiative is to create a profile that captures your ideal lead. This is the benchmark all future leads will be ranked against. These are six simple […]
When you use a lead ranking system like the one in our Lead Management Automation™ platform, you’ll find that leads are prioritized according to fit and behavior. Lead scoring combines a grade for explicit attributes, which indicates fit, with a score for implicit attributes, which indicates an interest level. While implicit attributes measure digital body […]
Every lead that comes in contact with a given website has the potential to be converted into a sale at some point or another. In fact, 98% of all website visitors never submit a form, which means they could go completely undetected. That is why marketing automation has become so vital to the success of […]
Learn how lead scoring makes your sales and marketing department more efficient. Marketing automation has quickly became the hottest trend in B2B sales and marketing due to its ability to produce high quality leads that generate revenue while saving valuable resources like money, time, and energy. Lead scoring is an essential component of the marketing […]
Include key items when building your lead scoring matrix. Before you can determine a lead score for a marketing contact, it is important to determine the criteria that will be used to calculate that score. A typical lead scoring matrix will rank leads according to explicit (demographic) and implicit (activity) criteria. Explicit scoring criteria define […]
