KISSmetrics has a great article and infographic discussing the particulars of bounce rates by industry. Average industry bounce rates are at about 40.5%, while lead gen websites can expect a 30-50% bounce rate. Service and retail sites rank in at about 10-40%, while one page sites exist simply to gather info or as a cart […]
It should come as no surprise that the internet is behind the top five marketing trends allowing businesses to generate more revenue in 2013. The internet is designed to make most business functions more efficient, which in turn will generate more revenue. These are the top five marketing trends for generating revenue in 2013: The […]
Every company’s marketing and sales teams should share the same critical objective. Fortunately, lead scoring bridges sales and marketing teams. After all, both teams main purpose is to bring in new business and generate revenue. Despite having the same goal, they use drastically different strategies and methods of achieving it. The marketing department is usually […]
Lead scoring is a sales and marketing methodology used to rank prospects against a scale that represents high-quality leads. Savvy marketers are quickly discovering the impact quality lead scoring can have on generating leads with a higher potential for conversion, which is critical in today’s competitive global marketplace. These are the five biggest benefits of […]
Use lead nurturing to build trust and establish long-term clients. It’s always interesting to hear business owners talk about how they don’t have time to “court” leads. The purpose of lead nurturing isn’t to create an extra, unnecessary step in your closing process – it’s about making more money and increasing your bottom line. It’s also about […]
According to the most recent Direct Marketing Association Power of Direct Marketing report, in 2011 calculating email marketing ROI returned $40.56 for every dollar spent. This blew away other touch points including: Search engine – $22.24 Desktop display ads – $19.72 Mobile display ads – $10.51 Catalogs – $7.30 EmailStatCenter.com revealed in its 2010 Compensation & Resources […]
Allen, TX (PRWEB) February 19, 2013 – Lead Liaison, a leader in B2B marketing automation and revenue generation software, has released an infographic that provides the top 10 lead management statistics and details the consequences of poor lead management practices with 92 lead management data points. The company is providing this decision-making tool in an effort to […]
Most people know when they’re ready for some quality automated marketing management. While many larger firms still keep marketing management duties in-house, smaller businesses are the perfect candidates for streamlining their marketing efforts – that is, a marketing automation system. Why does it take start-ups so long to look into marketing automation? There are as […]
One of the biggest advantages that come from using a marketing automation system is the ability to effectively score and prioritize leads based on their likelihood of conversion. It gives marketing and sales powerful insight into a leads behavior, as well as their demographic characteristics, so they can decide the best method for converting that […]
Marketing automation software (MAS) should provide front to back lead management capabilities. From lead generation to lead distribution, a robust, full-feature program, such as our Lead Management Automation™ platform, must enable your marketing department and sales team to effectively manage leads to achieve maximum sales effectiveness. There are several key functions that should be available […]
