Part 3 of B2B marketing analytics. In this post we continue the discussion about analyzing your B2B marketing ROI. As we mentioned in Metrics to Focus On (Part 2), the effectiveness of your blog and SEO practices can be measured in several ways. Such is the case for your social media and content marketing practices. […]
Demand generation requires discipline, patience, and focus. The process of building awareness, creating interest, and provoking action requires a deeper strategy than simply building a marketing campaign. Here are a five key considerations to maximizing demand generation: Website as hub Design marketing, sales, fulfillment, and customer service through the prime portal for the company – […]
B2B marketing automation tips for 2013. Marketing Automation has streamlined the business-to-business marketing process, allowing lead generation, lead scoring, and lead nurturing to be systematically manageable using efficient software solutions. The following are several strategic tips to help gain the most qualified leads using the marketing automation machine. Develop a Complete Profile for a Typical […]
As we mentioned in Metrics to Focus On (Part 1), effective B2B management requires you to focus on your b2b marketing analytics. Available analytics tools within lead generation and marketing automation platform provide impressive granularity that allows you to modify and improve your strategies. Here are key metrics to analyze for your blog and SEO […]
B2B marketing analtyics and metrics to focus on, Part 1. Effective B2B lead management demands consistent analysis. There is no shortage of b2b marketing analytics reporting programs available, thereby there is no excuse to avoid reviewing your lead generation practices. A monthly or quarterly review can provide you with vital information which helps to determine […]
For small to medium sized businesses in particular, lead qualification is vital to sourcing the might be interested clients from the really are interested clients. You might be saying to yourself, “I already know how to qualify leads. I’m already doing this.” If you’re sending every interested party directly into your pipeline with no extra […]
Lead scoring can be an incredibly valuable tool that can produce more qualified sales-ready leads provided that you start with the right criteria. Start by combining both the marketing and sales department’s knowledge of existing customers and develop a profile that represents a typical buyer’s demographics and behavior. When creating effective and informative B2B lead […]
Consider account level lead scoring for your business. By using lead nurturing, inbound marketing, lead scoring, and marketing automation platforms, today’s B2B marketers are able to generate and qualify leads faster and more efficiently than they ever could in the past. By automating functions within the marketing funnel, leads can be quickly qualified, nurtured, and […]
Email marketing can certainly boost your sales effectiveness. However, email campaigns can drag down your marketing ROI if the execution is flawed. Here are ten ways to improve email marketing ROI. Clean Lists Though B2B email list buying is not always the best way to go, if you do purchase lists make sure the lists […]
Learn how to use marketing automation to its fullest. Marketing automation is designed to turn website visitors into leads and then into life-long customers. It is a strategic process of generating leads and subsequently guiding them through the buying journey until they are ready to make a purchase. Marketing automation streamlines the entire lead management […]
