As marketing automation becomes more embedded in mainstream marketing practices, some marketing automation companies are more focused on raising capital than focusing on customer needs. At Lead Liaison, we continue to maintain a customer-centric focus. To further support companies that are trying to improve their revenue generation practices we offer a free Revenue Consultation. Ask […]
When you’re getting ready to work out your marketing automation plan, understanding and automating your marketing funnel is one of the most important things you can do. Many companies see ads for larger marketing automation companies and get excited, expecting a miracle solution to come in that will completely revitalize their business. Is a marketing automation […]
Innovative marketing automation company continues to grow its revenues and customer base by providing enhanced features in its flagship product, the Lead Management Automation™ platform, and through the company’s adaptability and flexibility in its customer approach. Allen, TX (PRWEB) April 15, 2013 – Marketing automation innovator Lead Liaison announces Q1 2013 results and closed Q1 […]
Digital agencies have a new tool to gain a competitive edge: marketing automation. And while there are those that wish to focus on simply designing creatives and making social posts, progressive agencies are looking to manage their clients’ marketing lead pipelines. Marketing automation (we prefer the term “revenue generation”) provides a multi-layered way to show […]
For most small to mid-size B2B companies staying competitive with the “big boys” is a day-to-day challenge. Solution pricing, available resources, and operational costs must be constantly managed to remain viable. The most important business practice, sales, is often managed poorly so perfectly good sales leads slip through the cracks as a bare-bones staff tries […]
Lead qualification is all about determining a particular lead’s likelihood to buy. Qualification should be based on a few scoring factors – meaning, not all leads are created equal so you shouldn’t necessarily treat them as such. You’re bleeding money if you don’t qualify leads. In qualifying leads, one thing to look at is the likelihood that […]
Alex Williams of TechCrunch reports that as of the end of Q4 in 2012, Marketo was at a deficit of about $82.2 million. [1] The $75 million IPO obviously won’t relieve Marketo of all that debt, but it will do one thing: position them for new growth and marketing. In the fast-paced business world of grow-often-grow-more, […]
We’ve got some thoughts to share on marketing automation and the marketo IPO. We’ve watched our competitor, Marketo, over the years and we must say their growth has been impressive. Marketo has helped put marketing automation on the B2B services map. The company recently announced plans to file a $75 million initial public offering (IPO) […]
Today’s marketers are relying more and more on automated marketing systems to execute and monitor marketing practices. With a number of marketing automation platforms (MAPs) available in the marketplace, how do you know which system will provide you with all the tools you need? Following years of platform development, we have found there are several […]
Build a B2B lead scoring profile for your business to standardize lead qualification. The most effective strategy to use when you’re deploying a marketing automation platform for your B2B company is to establish an accurate lead scoring matrix. The scores that are assigned to leads as they proceed through the sales pipeline can be a […]
