The marketing automation system is designed to gently guide leads from the initial generation to final conversion. There is a steady stream of potential customers surfing online every day in search of new products and services. Marketing automation software captures, nurtures, qualifies, and converts more online leads than any other automated marketing system. Automated Lead […]
Allen, TX (PRWEB) May 1, 2013 – Marketing automation innovator Lead Liaison is providing its robust Lead Management Automation™ software to another financial services company, this time to Laguna Hills, CA-based QuestSoft, a leading mortgage compliance software development company serving over 1,700 banks, credit unions, and mortgage companies. QuestSoft develops software that integrates with Loan Origination […]
Marketing automation generates a significant amount of leads, but it is the lead scoring process that filters and prioritizes leads to determine which are most qualified. Not every lead has the same potential. Lead scoring determines who has the highest chance of conversion, so the sales team is only focusing their energy on landing qualified […]
Marketing automation isn’t just about lead management – well it is, but it’s also about finding out how to get those leads into your funnel and keep them there. One of the most critical and overlooked metrics related to lead management is your individual pages’ bounce rates. We’ve talked about bounce rates before. Yes, you need to […]
It’s no surprise that many businesses new to marketing automation have a hard time thinking about their sales cycle. When you start throwing words around like “Sales funnel” or refer to “top of the funnel” activities, some people immediately tune out. Even large business executives need to know what their sales cycles look like. Taking […]
The online world of commerce is constantly evolving and traditional marketing methods are not able to keep up with the new global business structure. Marketing automation was developed so that marketing campaigns could mimic the speed and efficiency of the internet and online business commerce. It can be an incredibly valuable tool for generating and […]
In the financial services space a chasm is forming. Progressive financial services companies are adopting marketing automation to deliver routine digital messages to prospective clients – called lead nurturing – while traditional firms are cultivating prospects using only old-fashioned methods. This is leading to a drop-off in client acquisition for those traditional firms when compared to […]
How is the Silverpop $25 million funding round seen at Lead Liaison? One of our worthy marketing automation competitors, Silverpop, recently announced it raised $25 million in funding. It is good to see industry leaders like Silverpop, Eloqua, and Marketo achieve the financial backing they have over the past few years. This shows to us […]
As our marketing automation solutions are being adopted by companies in more industries, we thought it would be helpful to explain how marketing automation for financial services companies such as accounting firms or financial advisors will help them. Many firms lack fully staffed marketing departments; typically one or two individuals are responsible for the multitude of […]
Consumers now have all the power. They have the ability to quickly research and choose products from anywhere in the world. The internet has inspired global competition and consumers are fully aware that they do not need to remain loyal strictly to businesses that are located in the same city, state, or even country. They […]
