Entries by Lead Liaison

Segment Your Marketing Database

To maximize sales effectiveness and work flow efficiencies, marketing and sales teams are looking for ways to target prospects more sharply. Segmenting and targeting email lists and database records can easily be accomplished using our Lead Management Automation™ (LMA) platform. The LMA provides robust segmentation and targeting features that allows users to organize prospect groups […]

Why Website Visitor Tracking is Essential

Website visitor tracking is the recording and analysis of visitor’s online behavior as they traverse your company’s website. It is the beginning, as well as the core of a solid marketing automation strategy. What makes website visitor tracking so essential? The first and most important reason why website visitor tracking is essential is that it captures every […]

Connect Your B2B Sales and Marketing Teams with Marketing Automation

B2B sales and marketing practices have different objectives but the same goal: revenue generation. While marketing builds awareness and begins the engagement process, sales connects directly with prospects ready to buy. Often the challenge for many companies is aligning sales and marketing to accomplish the goal. Enter marketing automation. Sales and marketing departments can now […]

Marketing Automation Leads to Revenue Generation

“Revenue generation” describes the marketing-to-sales transition process that provides the most efficient and effective means of closing B2B sales. The use of marketing automation in your marketing and sales practices leads to revenue generation more quickly than traditional sales and marketing practices. Through the automated features that nurture leads and score their progress through the […]

Magic Quadrant for Lead Management

What is Gartner’s Magic Quadrant for Lead Management all about? Some high profile names such as Marketo, Eloqua, Microsoft, Oracle and Salesforce.com were mentioned. Lead Liaison was not in the Magic Quadrant for Lead Management, but that’s easily to explain. We’re still a relatively young company and have yet to clear the $20M revenue threshold […]

Marketing Automation, Financial Services, and the 1:1 Relationship

The financial services (FS) industry is one of the most trust-dependent, intimately-related B2B relationships in the world. Because of the sensitive (and heavily regulated) nature of financial services, marketing and sales practices are often geared towards developing a 1:1 connection. Customer acquisition and retention have traditionally been conducted through a process of face-to-face meetings and […]