The world of business has become increasingly competitive due to the vast reach of the internet. Companies can now easily conduct business online from anywhere in the world. They can work with any vendorthey choose and receive almost the identical products or services as they would locally. No company is too small to be exempt […]
If you haven’t made the decision to track visitors on your website, now is the time. Companies are ramping up for summer marketing campaigns. For some of us, this means a busy few months ahead. Others will experience slower times in the year – and for these companies, every lead counts. If you’re not ready […]
Website visitor tracking is a useful technology to help your direct and indirect sales channels develop new leads. It is an automated system that records and analyzes all prospects that cross path with your company’s website. It is an extremely efficient way to generate and track new leads online. Here’s how your sales and marketing […]
Our previous post, 7 Tips on How to Make Marketing Automation More Personable (Part 1), shared three tips on how to make marketing automation more personable. Here’s the follow up to that article with four more useful tips to drive your marketing automation strategy. Here are the last 4 of 7 tips on how to make […]
Automated marketing systems are efficient at generating leads, but these leads won’t be worth much if they are not converted into consumers. Today’s consumers are tired of spam emails and computer-generated campaigns and they expect a more personalized touch. Here are the first 3 of 7 tips on how to make marketing automation more personable: […]
One of the reasons that marketing automation is so effective at converting leads into customers is high-quality lead nurturing. Every article, blog, ebook, and webpages on a website needs to provide real value to the reader to be considered high-quality lead nurturing content. This higher-caliber of more relevant content will improve the customer experience by […]
Visitor tracking is one of the most important things you can do for your business. When people come to your website, they should have an opportunity to convert in some way – whether that’s contacting you, filling out a form or buying something. Once you have a clear visitor path in place on your website, […]
Marketing automation is designed to generate revenue. It has its hands strategically placed in all aspects of the buying process. It covers everything from initial sales prospecting to final lead conversion, and it includes valuable metrics for evaluating the results. Nine ways Marketing Automation Software Generates Revenue: 1. Sales Prospecting Marketing automation begins with […]
Website visitor tracking is an essential technology your business should use to stay competitive. More consumers shop online than anywhere else and website visitor tracking monitors buyer behavior while creating in depth profiles on every lead that comes in contact with your company’s front door and brand; your website. It is the most efficient and […]
Lead nurturing is the process of advancing leads from suspect status to sales-ready buyers. In the past, lead nurturing was the responsibility of salespeople who received homogenous contact information from the marketing department. There was no process of determining which leads were preparing to buy and which leads were “kicking the tires”. With our Lead […]
