Allen, TX (PRWEB) June 15, 2013 – Lead Liaison, an emerging innovator in the marketing automation space, has improved its flagship Lead Management Automation platform by optimizing its lead distribution capabilities. The company announced in May a roll out of the enhanced lead distribution functionality, as well several automation improvements, improved analytics, and deeper integration […]
Website visitor tracking is quite popular right now, but what can it really tell you? There are potential leads surfing across your site daily. They are clicking on articles, hopping from page to page, and investigating what your company has to offer. Website visitor tracking shows exactly who is on a site, how they got […]
Understanding exactly who is visiting your site is essential for success in a global marketplace. Almost every person who clicks on a link to your website is a potential customer. Occasionally they could be competitors or researchers with ulterior motives, but most visitors are on your site looking for solutions to their questions and concerns. […]
Lead generation. Lead nurturing. Sales pipeline management. These are all benefits of implementing a marketing automation system for lead management purposes. But the grass is not always greener if your company is not prepared to fully leverage the strength of a marketing automation platform. Though marketing automation has proven over the past five years to be […]
You might have some understanding of how to track conversions and sell users on the phone, but converting your visitors via web forms and online commerce is a different story entirely. When you start to track conversions and streamline your web sales funnel, you’re adding an entirely different dimension to your sales strategy. If you’re […]
A fair number of companies we’ve spoken with have wanted to know “what is a marketing and sales service level agreement (SLA) and how does having an SLA in place help to increase our sales conversions, reduce customer buy cycles, and drive higher revenues?” The short answer is: it’s a document that inspires symmetry. The […]
The B2B marketing automation space has established itself as one of the most vibrant industries in the United States. Recent activity, including a $78 million Marketo IPO, a $100 acquisition of Pardot by ExactTarget, a $871 million acquisition of Eloqua by Oracle, and a $25 million venture funding of Silverpop, suggests the marketing automation industry […]
There are many ways to retain B to B customers using marketing automation – let us tell you 6 key ways to do so. With Marketo raising $85 million and Silverpop raising $25 million recently, the marketing world is abuzz about the awesome potential of B to B marketing automation for lead generation and management […]
Last week’s announcement of the $2.5 billion acquisition of ExactTarget by Salesforce.com had the marketing automation space buzzing – with good reason. Sales force optimization remains a key objective for most companies, and marketing automation is quickly asserting itself as a primary contributor to sales force effectiveness. Salesforce.com has long recognized the benefits in automating […]
Allen, TX (PRWEB) June 1, 2013 – Telappliant, one of the United Kingdom’s first Internet telephony providers, has improved its lead distribution process by selecting Lead Liaison as its marketing automation vendor. Telappliant was a founding member of the Internet Telephony Service Provider Association and was one of the first VoIP providers in the UK. Among its customers […]
