Have you ever wondered how fiction writers develop realistic characters that captivate readers? Have you thought about how actors develop roles that resonate with their audiences? Successful authors and actors spend a significant amount of time developing the personas they portray in order to connect with their “markets”. Similar tactics can be used by your […]
As the post title implies, our answer to the eternal sales question “how do we convert more leads into customers?” is to deploy marketing automation. Is that the only answer? No. But with the amount of data available today, marketing automation will do more to improve your B2B lead conversion rates than social media, PPC, […]
Thanks to the global reach of the internet, online competition is fierce. It doesn’t matter what industry you are in, there are countless companies across the world trying to secure the same leads as you. Businesses today must take advantage of new technology, like website visitor tracking, to ensure they are not missing out on […]
A growing number of B2B companies want to learn how to use social media automation in their marketing campaigns. We thought it would be a good time to discuss how you can use social media automation to accomplish your marketing objectives. Create a posting schedule. For B2B marketers, it’s important to maintain a consistent profile […]
If you’re interested in engaging with users as part of your marketing and sales process, direct engagement from your website is a good way to do it using web chat automation. Users tend to have mixed experiences and reactions when it comes to web chat utilities, but for some, the ability to talk to someone […]
Google Analytics has long been a useful tool for webmasters to monitor website traffic. But GA is not an effective prospect management tool. While it breaks down traffic sources, visitor activities, and conversion rates, Google Analytics doesn’t provide the functionality required to be useful tool for B to B marketers to manage leads. Prospect management […]
Modern businesses need marketing automation to record and monitor who is on their website and how they are behaving. It is estimated that 70% of people begin their purchasing process online and visitor tracking is essential for capturing these leads. Websites that are not equipped with real-time visitor tracking capabilities can miss out on up […]
Is your B-to-B enterprise challenged to uncover ways to improve sales because of stiff competition? If so, here are 8 ways to improve sales productivity with lead management automation. Often, the solution is how well leads are managed from the point of acquisition to the point they are handed to your sales team. The way […]
One of the primary ways you can understand who’s visiting your website is by having website visitor identification in place. You already know that Google Analytics and Google Adwords give you tracking and conversion codes that help you determine how visitors are using your site – but is that really all there is to it? […]
Want to know a great way to make your marketing automation platform more effective? Align your marketing and sales departments with a service level agreement. But what should you include in your service level agreement? Here are 9 points to consider in your marketing and sales service level agreement. The key to drafting any agreement […]
