This guest blog has been provided by Jasmine Sandler. Why You Need Digital Tools The Internet provides myriad opportunities for marketers to sell their products and services. But successful digital marketing requires sophisticated tools that work in tandem, creating ongoing efficiencies and insights. Digital tools are pieces of software that do two things: They automate and […]
While marketing automation can improve marketing and sales performance, companies are sometimes unsure of which metrics to focus on. Marketing automation platforms typically provide analytics that can be used as key performance indicators. In most cases, the marketing automation metrics that are often used as KPIs are similar to traditional metrics. Marketing Source Pipeline Marketing […]
Real time visitor tracking on your website lets you know how people are using your site as it’s happening. This hasn’t always been the case with the web’s most accessible tracking tools. Back in the good old days of internet advertising – i.e., about four or five years ago – Google Analytics didn’t offer a […]
As companies learn more about marketing automation, the B2B community is abuzz about whether marketing automation is useful, effective, etc. We’re here to dispel a few myths that are out there with 6 myths about marketing automation. 1) Marketing Automation Doesn’t Provide Results Check out these statistics (sources): Prospects nurtured through MA generate 451% increase […]
Allen, TX (PRWEB) July 9, 2013 – Lead Liaison broke new ground today when the company announced the release of its social post management automation and tracking component to its flagship Lead Management Automation (LMA) platform. The fully integrated feature allows marketing and/or sales departments to post messages to multiple LinkedIn profiles, Facebook pages (including Fan Pages), and […]
Has your business reached its full potential? How many potential leads are you missing out on daily? How much revenue could be generated from those leads? The internet has created a competitive, yet highly lucrative marketplace for those that know how to use it to its full potential. Smart entrepreneurs are taking advantage of automated […]
Qualified leads are passing through your website daily. The trick is being able to capture and convert these leads into sales before they move onto the next site. Marketing automation programs begin with lead generation software that will automatically capture every potential lead that crosses paths with your site. It will hold onto qualified leads […]
Email marketing is an integral part of your overall marketing strategy, and the website traffic information you can glean from email reporting gives you an idea as to your email campaign’s effectiveness. However, when your email marketing platform doesn’t integrate with your other campaigns – like Adwords, Analytics, social media or your overall website visits […]
More and more companies are taking advantage of automated lead generation programs since marketing automation software has now proven its worth with countless industry leaders. Savvy businesses that have implemented a comprehensive marketing automation strategy are experiencing up to a 200% increase in their conversion rate. Unfortunately, not everyone who uses automated lead generation software […]
B2B marketers are scrambling to deploy social media campaigns in order to establish a foothold in this burgeoning channel. In fact, according to a recent Forrester Research study, 85% of business decision-makers believe having at least one social media channel is important when making tech purchase decisions. Here are 12 ways to make your SM […]
