Database segmentation can have a significant impact on your email campaign effectiveness. The relevancy of your messaging and offers is critical to generating opens and – more importantly – sales. Lead Liaison’s database segmentation tools provide parameters that allow you to create email distribution lists that target lead attributes, buying status, behavioral identifiers, and trigger […]
Looking for lead nurturing help? Here are ten ideas you can use to boost your email drip campaigns. Create a story Develop a storyline that is relevant to your solution(s), such as the life and times of your typical customer. Make sure the content is well-written and constructed like an old movie serials about crime […]
Doing small business marketing isn’t easy, and for businesses on a budget it might never seem like the right time to invest in marketing automation tools. The truth is, a user-friendly and fully managed automated marketing platform can make a huge difference in the way small businesses operate from top to bottom. Small Business Marketing […]
While researching the latest lead nurturing techniques, I came across an informative article on B2B Content Marketing for Lead Nurturing and Retention by Caroline Watts. It discusses the impressive ways content can be used to convert more B2B customers, which inspired my own take on the subject matter. I have always stressed how important quality […]
Forrester Research is telling B2B to go social. They released its results of the company’s most recent Technographics® survey, one which polled 382 North American and European decision-makers at companies with 100 or more employees. Forrester’s report uncovered some incredibly high social media usage statistics. The study revealed that 100% – yes 100% – of respondents […]
Allen, TX (PRWEB) July 15, 2013 – Lead Liaison expands product development and is continuing its push to become the most innovative vendor in the marketing automation space by investing heavily in its cloud-based lead management platform. The company announced recently it had hired additional web programmers as a result of increased demand for product innovation. […]
There has been considerable debate whether or not marketing automation is actually a disadvantage, since it automates such a crucial part of the customer experience. Many old-school marketers question the ability to really connect with customers using an automated computer software program. What these uninformed marketers don’t realize is that it takes a real person […]
This guest blog has been provided by Jasmine Sandler. Do you work in a position where you sell or do business development, either for your own business or for an employer? Do you need to re-invent yourself or heighten your credibility for your next promotion or career move? Then you need to nurture your online […]
Sales agents (and now marketing teams) often wrestle with lead management policies. You can’t execute lead management without the right approach. Here are a few key lead management strategies that every enterprise should adopt. Lead nurturing There are plenty of numbers being thrown around regarding how many leads are ready to buy on first contact. […]
Marketing automation can positively affect a company’s bottom line by creating much-needed links between investment and ROI. For CEOs, it’s more important than ever to get confirmation that marketing efforts are paying off for the company. Without the proper web tracking methodology and assets in place that calculate return on investment, marketers and their CEOs […]
