With marketing automation platform (MAP) adoption expected to generate $750 million by the end of the year, we felt it was important to draw a distinction between MA and lead management. Marketing automation is a function of delivering scheduled messaging to marketing leads. But lead management is a process of advancing those leads appropriately to […]
Lead scoring is a common component to marketing automation. Often, when a lead achieves a specific scoring threshold, that record is automatically migrated to a CRM for sales contact. However, not all lead scores are the same when they are passed to the sales team. In order for sales to be effective at converting a […]
These days, B2B marketers are using social posting for lead management success and lead management purposes. Social media engagement is still a fairly new tactic but there are a few rules that have been established that should be followed in order to achieve success at managing leads through this channel. Post Frequently – But Not Too […]
Are you a numbers person? Do you want figures that show how lead management through marketing automation actually provides better results? Take a look at these marketing automation and lead management statistics. What marketing automation statistics do you have to share? Sales teams process over 58% of marketing-qualified leads (MQL) with a close rate of […]
Small business internet marketing is a full-time job in itself – and for many small business owners, its concepts and execution are unfamiliar territory. Fortunately, small businesses are able to access tools that will prove useful in self-managing their online marketing experiences. It’s simply no longer necessary to hire full-time or even part-time marketing employees. […]
Allen, TX (PRWEB) July 15, 2013 – Lead Liaison, one of the fastest growing marketing automation and lead management software providers in the United States, has added another feature to its flagship Lead Management Automation™ (LMA) platform. The company has developed an out of the box lead scoring module that sets point values for common online activities that buyers of […]
I was reading this helpful post, 3 Lessons from 1000 Blog Posts on Marketing Automation, and I was impressed at how easily they were able to summarize the most important factors of such a powerful software strategy; create engagement, forget traditional channels, and measure effectiveness. I agree that these three factors are critical for its […]
I was researching new trends in marketing automation when I came across this great article on the 7 most popular Marketing Automation Trends. It made me think about all the ways marketing automation has grown and changed just within the past few years. In this post we examine how marketing automation is evolving to better […]
Out of the Box Lead Scoring – Huh? What is out of the box lead scoring? According to Wikipedia, “an out of the box feature or functionality, particularly in software, is a feature or functionality of a product that works immediately after install without any configuration or modification.” That’s exactly what we’ve brought to the […]
Houston, Houston, we have lift off!!! Marketing automation is taking off. David Cummings wrote a nice article on his blog the other day about the coming wave of marketing automation adoption. The post clearly lays out the opportunity for marketing automation vendors like Lead Liaison. More importantly, businesses have a great opportunity to bring new […]
