Allen, TX (PRWEB) August 17, 2013 – Lead Liaison is making life easier for companies associated with the U.S. $2.8 trillion dollar healthcare industry. Earlier this year the innovative lead management/marketing automation provider launched a targeted campaign to assist healthcare services vendors. Lead Liaison developers worked closely with healthcare vendors to optimize the company’s flagship […]
When your salespeople do their routine lead followup, they could be using client personalization to better appeal to clients. You may find that many sales people in your company do this without prompting. It might not be difficult to remember the location, job title or basic info of your warmer leads. Having more advanced data […]
There’s something about email tracking that eludes small businesses – and just knowing the metrics isn’t good enough. Small business owners can often lack a fundamental understanding of how email tracking and email marketing informs their other marketing efforts. Fortunately, marketing automation and other methods can help business owners use small business email tracking to […]
B2B sales teams look for ways to reduce the sales cycle with the goal of faster revenue generation (which, in turn, leads to higher annual payout). The challenge for many salespeople is to manage tasks in an efficient way so more time can be devoted to selling which should be expected to reduce time-to-close. Lead […]
We’ve been frequently asked by our prospects: how does marketing automation/lead management actually increase sales productivity? Here are a few ways your sales team can become more productive through the implementation of an automated lead management platform. Sales agents are more efficient because the best leads are being distributed to the most appropriate salespeople. Lead […]
LinkedIn released the results from a 2013 content marketing trends survey of its B2B Technology Marketing Community. The overall impression from the survey? The popularity of content marketing is increasing; however, the tactics are changing. We’ll look at B2B content marketing trends in 2013. Here are some key findings from the survey: 61% of marketers […]
Conversion optimization is the key to continually improving landing pages. Your landing pages have only one purpose – driving sales. Regardless of whether your landers collect email information, pop up a chat box, inform people about your services or simply brand your product – or all of these things – landing pages are there to […]
Today’s consumers are exceptionally fickle because they know they have an endless supply of online options. If they don’t find the answers they are searching for on one website, they will quickly jump to the next. In fact, most companies that don’t use website visitor tracking software will lose 95% of the visitors who have […]
While I was researching information on how I can improve the marketing automation strategies I employ for my clients, I came across a very interesting article that I had to share. In retrospect, I think it was the title of the article that really got my attention Marketing Automation – Set it and forget it! […]
Search engine optimization has been around for over 15 years. And marketing automation has been taking the B2B world by storm over the past few years. Although each provides distinct capabilities for digital marketing, when combined they make a potent combination. SEO has evolved as Panda then Penguin have changed search marketing strategies. The evolution […]
