Automated marketing is making it easier to attract and nurture leads prior to a sales engagement. But when should a sales agent contact a lead from a marketing automation platform? Today’s B2B companies are adapting their marketing to the customer-is-in-control environment, and marketing automation platforms enable sales teams to monitor inbound behavior and nurture leads […]
Lead scoring is among the top three strengths of B2B lead management/marketing automation platforms. Yet early adopters of marketing automation are still struggling with the nuances and changing buying habits of the digital buyer. Predefined lead scoring models make marketing automation setup easier and provide an architecture for ranking and prioritizing leads. However, we recommend […]
Are you stuck for lead nurturing ideas? Here are a few ideas for lead nurturing success. Introduce a sales agent If your company has a round-robin lead distribution policy, introduce the next sales agent in line through a series of introductory messages. Connecting a brand to a human being is a consistent theme in today’s digital […]
Allen, TX (PRWEB) September 1, 2013 – Lead Liaison announced the release of another upgrade to its Lead Management Automation™ (LMA) platform. A new feature, called Sparks, is the latest in a series of upgrades released throughout 2013 in their marketing automation platform. Sparks function as an automated response mechanism that triggers a series of […]
Customer Relationship Management (CRM) refers to a type of software or application you can use to manage your interactions with customers, keep a customer’s contact information secure and manage deals and sales. Right? Well, sort of. A good CRM will do those things for you, but apps can’t do it all. Customer relationship management should […]
We were talking about lead generation at lunch the other day. The subject of Twitter use for B2B lead gen came up. We started sharing stories of customers’ Twitter experiences when it occurred to us that some marketers are not using Twitter effectively because of a their approach to leveraging the channel properly among other […]
Companies that are deploying marketing automation practices are finding out that a marketing automation platform (MAP) can positively impact marketing budgets and improve close rates. However, for a MAP to be truly effective, there should be some human engagement woven between digital engagements. How do you dovetail automated functions with live engagement effectively? We’ve got […]
An interesting interview published in eMarketer came across our desks recently about integrating a marketing automation platform with your CRM. The subject was Kevin Quiring, managing director of sales and customer service at Accenture. It caused us to reflect on a few points Mr. Quiring made during the interview. “Businesses are placing renewed emphasis on […]
Many new website owners shudder at the thought of doing landing page testing – particularly when a website has just been redesigned or newly launched. A few months after a new website is live, many site owners are sitting back and enjoying a few web-hassle-free months. Unfortunately, it might be in a business owner’s best […]
Marketing automation has created a much more efficient way to capture, monitor, nurture, and convert more potential leads. Although the automated software streamlines the process, it requires a capable and experienced marketing automation vendor for it to reach its full potential. Here are a few important factors to consider when selecting a marketing automation vendor: […]
