There are those that might be predicting the death of email as a marketing tool. Gmail’s new tabs might spell doom for a lot of marketers but those who know how to deploy email marketing effectively will still thrive in the coming new email delivery paradigm. We’re here to tell you: email marketing is not […]
How long is your company’s sales cycle? Two weeks? Six Months? A year? Brand leaders in the B2B space constantly seek ways to shorten their sales cycles. Many have found that a marketing automation platform helps to reduce the number of days to close. Why? Here are four of the most popular feedback points we […]
I was reading this great article on What B2B SEO Professionals need to know about Marketing Automation and it got me thinking about how closely related search engine optimization (SEO) is to marketing automation. SEO is used to draw more leads to your website. Marketing automation software is used to capture, profile, nurture, and convert […]
Marketing automation is all about making the sales-to-closing and general advertising practices of your business easier while allowing you to put everything on a timetable or deadline. If you haven’t really explored the world of marketing automation and how it can change your business, now is a good time to take a look. When you’re […]
Marketers have been flooding social media channels for over three years now. Some brand leaders have effectively embedded social campaigns into their marketing strategies. But many companies are still struggling with making social effective. Why? After several days of research, we’ve uncovered several common mistakes companies are making in their social marketing practices. Here are […]
I was reading an article on Unlocking the Power of Retail Marketing Automation to gather new ideas for enhancing the techniques used at Lead Liaison and I was particularly impressed by how they approached the importance of customer engagement. In today’s competitive world-wide markets customer engagement is the key to conversion and marketing automation makes […]
Allen, TX (PRWEB) September 16, 2013 – Lead Liaison improved the integration between its flagship Lead Management Automation™ (LMA) platform and Salesforce.com’s (SFDC) CRM in a product upgrade release on September 15. The LMA has been long recognized as a tightly integrated complement to the popular contact management application but Lead Liaison has actively expanded […]
Google rolled out its new tabbed Gmail interface recently to mixed reviews. Some enjoy its ability to compartmentalize messages while others prefer to sift and sort themselves (in these cases, users must change the default setting to accept all messages in their ‘Primary’ folder). Folks, there are no rules on how to avoid having your […]
Though there are many WordPress customer tracking options out there, you may find these options don’t give you the customer engagement and reporting flexibility you’re looking for. We all know WordPress is awesome. For those of us who don’t want to learn to code and don’t want to pay an expert for simple changes, WordPress […]
Marketing automation is a complex strategy that has been proven to capture and convert more leads than traditional marketing. The main feature of using marketing automation software is greater lead conversion however there are countless other benefits that will come from using it. This article will discuss the many valuable features of marketing automation that […]
