If you’re familiar with email marketing, you know the average email open rate for any standard campaign is between 12-20%. This rate varies by industry – a real estate company newsletter may not do as well as a coupon retailer, for instance. It’s important to have a firm grasp on how your client base uses […]
It’s never fun or easy talking about what will happen to your business if your products or services are panned on the web somewhere – i.e., if your reputation management is on high alert because of a bad review. Let’s take Yelp reviews, for instance. If you’re a fan of the popular US version of […]
The latest Google update change, Hummingbird, rocked the search engine world this week. What’s most interesting about this update is that most SEO experts didn’t even see it coming. The algorithm has actually been in effect for over a month, and is Google’s largest update in years. Small businesses are particularly nervous about the change. […]
In a previous blog on How to use Lead Nurturing Content to Convert More B2B Customers, I mentioned that content is king when it comes to lead conversion. I only touched on the topic briefly, but decided the subject is worthy of its own post. Content Creates a Connection Most marketing automation strategists focus on […]
Marketing automation is here to stay. While we’re ecstatic that companies both large and small continue to adopt MA at a frenetic pace, we feel it is important to remember that effective marketing using an automation platform should follow some fundamental best practices. We’re delighted to present to you 5 marketing automation best practices. 1) […]
B2B lead qualification is a process of determining suitability for sales engagement, right? Actually, lead qual is just the opposite: it’s determining as quickly as possible if a lead is NOT interested in you at the moment and, furthermore, if you are NOT interested in that lead enough to devote sales resources to pursuing that […]
That first touch. That first look. That first sound. That spark! We often remember first impressions when something significant happens. It’s no different for business-to-business sales. In this case, though, we’re not talking about attributes like a snazzy website or a funny TV ad, we’re talking about timing, response, and good old-fashioned value. That first […]
As a small business owner, being able to define and understand your own sales funnel is key to a streamlined sales process. That isn’t all – your sales funnel can change fairly drastically over time, so it’s important to anticipate changes and be ready for them. One of the best examples is a recession. Let’s […]
Countless big businesses are now turning to marketing automation to generate more productive leads and more revenue. It is the evolution of online marketing and the most-efficient method for gathering, profiling, nurturing, and converting website visitors into consumers. It is not surprising that almost every business owner is now asking the question; why do I […]
Lead nurturing is one of the most fundamental components to a successful marketing strategy. Today’s consumers are more educated and willing to take the time to thoroughly research their purchases. They will spend hours searching online for customer reviews, testimonials, and helpful articles before making any decision. Lead nurturing content helps potential consumers make informed […]
