Every company needs an effective content marketing strategy to stay competitive. The popularity of search engines and social media networking has completely changed the way consumers research their buying decisions. Over 90% of American adults now use the internet to find information and research their purchases. Since most consumers are searching online for solutions to […]
Billions of people use the internet daily to research new products and services. They enter their need or question into a search engine and scan through the top few results to see which one interests them the most. A company’s online content has the ability to boost your website to the top of the rankings […]
Allen, TX (PRWEB) October 29, 2013 – Lead Liaison continues to expand. The company announced last Friday it is doubling its sales force and expanding in the Dallas/Fort Worth region. As a response to growing demand for its flagship marketing automation platform, Lead Management Automation™ (LMA), Lead Liaison felt the time was right to invest […]
If you’re not serious about SEO blogging, you could be losing a prime opportunity to compete in your vertical. Google made two significant changes to their algorithm just within the past six months, so it’s definitely time for businesses to check into their own SEO strategy and see how it’s stacking up against those changes. […]
Press release marketing isn’t something that many companies are doing consistently, but it can lead to qualified traffic for your website. If you experience major shifts in your company – from adding a new team lead to releasing a new product – these are valuable opportunities for content you could use to run any kind […]
Today’s B2B companies compete at hyper-speed for market attention. Many struggle with creating and maintaining effective automated marketing campaigns. Here are 10 reasons you may among those who are struggling: Not creating the right messaging. Automated marketing platforms, though effective in many ways, cannot produce content by themselves (although we have a great way to […]
It has long been the cry of B2B marketers (well, “long” is relative in the digital age): “We’ve automated our marketing – but we need CONTENT!” We’ve got your content creation and marketing automation together in one! Recent statistics support the need for third-party content creation: 71% of Marketers use content marketing for lead generation […]
Allen, TX (PRWEB) October 22, 2013 – Lead Liaison broke new ground last week when it became the first marketing automation SaaS company to provide Web content creation within an automated marketing platform. The new feature provides access to over 2,000 content developers, allowing marketers to request content then seamlessly deploy that content through the […]
Managing your B2B marketing leads is a process that runs through three phases: generation, qualification, and nurturing. Back in the day, marketers generated leads that the sales team had to qualify and nurture. Now the three pillars of lead management can be optimized by using a marketing automation platform (MAP). The introduction of the MAP […]
Best practices for B2B marketing have changed drastically in the last few years. The introduction of the internet, ecommerce, and social media networking has created brand new marketing needs. Consumers also now have an endless supply of choices, which has create a desire for real engagement between online retailers and potential customers. That is why […]
