Lead Liaison continues to make strides as the easiest to use marketing automation software in the industry. The company announced major enhancements to its user interface and user experience including more tightly integrated email marketing and surveys as well as blank slates that include explainer videos, tips, shortcuts and help. According to the Marketing Automation Report by Holger […]
We all want a conversion optimized website. Solidifying your sales pathway allows clients to not only buy from you, but to become repeat customers. A good experience starts should start the first time a customer visits your website and continue throughout the life of your relationship with the customer. Many small business owners don’t truly […]
As you’re reading this, small businesses are out there creating business content. Many of them are harvesting content that’s been contracted to external sources. Some are repurposing content that’s been written before, or using automation services to reimagine content from another business. Some are developing a careful content strategy that uses available business resources and […]
Video marketing can be a useful tool for promoting interaction in your business – but if your company isn’t using Youtube, Vimeo and other networks correctly, you could be hurting your stats more than you’re helping. First things first – when considering your video marketing plan, the images aren’t the only thing you should focus […]
I came across this clever infographic on 22 ways to create content when you don’t have a clue and I started contemplating the most successful ways to continuously write high-quality marketing content. Lead Liaison’s marketing automation services are based on constantly generating new content for a variety of businesses and industries, but occasionally even I […]
Content is the backbone of every digital marketing strategy. It is used to attract new followers, prove your expertise, and build relationships with potential consumers. Content can come in many different forms and needs to be regularly promoted to increase brand awareness and improve your search engine ranking. Here are a five effective ways to […]
When people ask questions like, “How often should I blog?” or “Should I blog for my business?” they’re typically expecting a concrete answer. Truly, the amount of blogging you do for your business is based on two critical areas. The first is time constraint – as in, how much you’re able to produce for your […]
Remember those days when you could create an article, run it through an automated article spinning tool or have a writer change up some phrasing, then post that article on your site or the net as an original work? Those were the days before Google’s Panda and Penguin updates, when quantity was often valued over […]
Creating successful content is an art form that requires substantial marketing skills. Not every great writer can execute a content marketing campaign that generates worthwhile results. They need to understand the target audience, the brand’s image, and how to connect the two in a meaningful way. The Creation of a Lead Profile Successful content creation […]
Content is the most important tool a business has to communicate with B2B buyers. Buyers for big businesses know they can hop on the internet and research anything they want to know about a product or service from the comfort of their home or office. They would rather read a helpful article that suggests a […]
