There’s something about the holidays that tends to throw sales funnel management off a little bit. Because traffic typically slows during the holiday, the accumulation of sales data often goes unmanaged well into the new year. Employees are off doing their own thing with their families, and oftentimes the vacation isn’t enough to make full […]
Social media content is what drives engagement for your brand. Whether you’re posting just a few times a week or interacting daily with your customers, it’s important to create and maintain a social media presence over time. Part of creating a social media content strategy is knowing what your customers want to see. For many […]
It’s possible you’ve heard the headlines throughout 2013: “Is SEO Dead?” Search engine marketing experts are still working to figure out how Google’s algorithm changes this year affect websites on the whole. Out of all the research that’s been done and the rankings that were tallied, the truth is emerging: content is king and SEO […]
Your social media marketing commitment has to be one you can handle. There’s really no alternative – regardless of whether you’re hiring someone to do your social media or making time weekly to do it yourself, keeping an eye on your social media and how it affects your overall marketing campaigns is critical to success. […]
High quality content is an essential element of modern marketing and one of the strongest factors in maximizing marketing automation ROI. Content is one of the primary ways that marketers generate, engage, and nurture leads. It is used to build brands, establish authority, attract new social media followers, and retain existing customers. All of these […]
Yesterday we posted part 1 of Marketing Automation Management. Here’s part 2 with the final four tips. 1) Use Lead Profiles to Create Content It is necessary to consider the characteristics of potential leads when you are creating new content or evaluating your current content. Understanding and making different types of content available can help […]
Marketing automation management requires a fundamental understanding of marketing automation technology and a commitment to implementing and improving strategies as needed. Although the marketing automation software streamlines and automates most of the processes, it will still require a human touch to get the most from it. Here are the top 8 tips for marketing automation […]
Hiring a content writer seems pretty easy, right? You put an ad out there or consult a hiring service. You go through work samples and resumes, and then make your selection. After you hire the right person, you’ll never have to worry about your content again. In fact, hiring a content writer will ensure years […]
Online companies are quickly discovering the significant impact content creation has on the success of their business. Content includes everything from the text they use on their main webpages to the videos and articles that are posted on various social media sites and blogs. It is a businesses best opportunity to connect with potential leads […]
The demand for intriguing and informative content is constantly rising and it is challenging for most businesses to consistently fill their website, blogs, newsletters, social media networks, and other lead nurturing campaigns with new and exciting content. They need to generate multiple pieces of content per day and every piece must be relevant, informative, and […]
