Businesses nowadays look for cost-effective ways to expand, and yet many don’t know the benefits of promoting on the web. Still, there are good things and bad things about building and managing your brand on the Internet. Your online branding is as important as your physical office. Why? Because prospective clients can find your business […]
The sole purpose of any lead nurturing campaign is to grow the business. It should be focused on building brand authority, establishing expertise, and creating lasting relationships with new and existing consumers. Every lead nurturing campaign should be designed to expand your customer base and help your business develop a loyal following. If you are […]
The last year has been an immensely successful year for most businesses’ digital marketing campaigns. Marketing automation, social media marketing, and other online marketing tools have made it significantly easier for companies to interact and engage a wider spectrum of new leads. These impressive new platforms have resulted in significant gains in market share for […]
Marketing automation is not about automating your marketing efforts. That sounds like a funny and perhaps incorrect thing to say, but it’s the truth. Small businesses don’t get involved with marketing automation simply to automate the process, they do it to deepen their understanding of current processes and make better decisions about business. Despite this, […]
Lead nurturing emails can be a powerful and efficient marketing tool when they are well-written. The trick is making sure every email has all of the essential elements to turn a prospective buyer into a loyal consumer. Emails should be catered to their specific needs and interests rather than strictly promoting a product. It also […]
2013 saw one of history’s most major shifts in SEO and content marketing, affecting brands around the globe. Google’s secure search shift led to a lack of keyword data readily available to the monitoring end user, leaving businesses in the dark about what keywords are being typed in to find their websites. The “death of […]
It’s no secret that company owners and decision makers are excited about marketing automation – but will the excitement lead to bigger software companies watering down the concept or removing user friendliness from the equation? Marketing automation is a fantastic solution, especially for small businesses that don’t have the money or the team to take […]
People and businesses are changing the way they approach the buying process due to the abundance of online resources available. Numerous studies have shown that over 90% of people begin their buying process online using either a search engine or social media. There are so many viable options to choose online, which is why very […]
Google has changed their posture on caching images in emails. This event is actually good news for our customers for the following three reasons: The tiny image we insert into each email campaign is a unique image per recipient. Email Opens will still be counted; however, only repeat email opens will not be counted since […]
The New Year is almost upon us, and content marketing isn’t a concept that will leave us anytime soon. Even seasoned marketers and business professionals have bad content habits. Since 2014 is just around the corner, there’s no better time (aside from say, right now) to re-engage your audience and leave some bad content habits […]
