What’s the future of marketing automation? Instead of relying on a small marketing team to consistently execute campaigns and surpass quotas, enable the technology to work smarter for your business. The implementation of an automated marketing system will provide a more efficient allocation of your team’s time and resources. Use the data you gather for […]
B2B buyers are the toughest consumers to secure, because their decisions are based on the needs of an entire business rather than one particular person. It is harder for marketers to accurately profile the lead and determine their specific stage in the buying process. Company purchases could require a series of tests, comparisons, and approvals […]
Allen, TX (PRWEB) January 23, 2014 Lead Liaison takes the lead in innovation once again. The marketing automation company announced today the launch of their new Automatic Publishing feature, which enables users to automatically publish content through the automated marketing platform. The new feature allows access to over 2,000 content developers, so marketers can request […]
When it comes to nurturing leads, it means that you have a system through which you are able to communicate with potential clients constantly until they become fully fledged clients. This is done by giving out helpful information and making sure that your brand sticks in the minds of your potential clients. So you have […]
Did you know that a website’s design matters? The way your website was designed has an impact on your client’s reaction! Websites are normally designed with a certain aim, which is a call to action. The achievement of this call to action goal highly depends on the user’s response to the website content. With regard […]
Every lead has different intentions, needs, and potential for conversion. Businesses that focus all of their energy on lead generation won’t generate the revenue they expect, because not all leads are created equally. Some leads may be ready to make a purchase while others will require additional information before they can make an informed decision. […]
In an effort to stay on top of trends, I am constantly researching new techniques to improve various aspects of the marketing automation process. During my research, I came across a two year old article that covered many of the same lead nurturing techniques that are utilize at Lead Liaison. Forbes article, the twelve step […]
IP address tracking is a handy thing to have on your website. Once you have a user’s IP, you can begin the process of tying the visit to more personal information about the user. Knowing how individual users behave on your website can influence your advertising campaigns from top to bottom in a way that […]
Video marketing is a great way to create new and interactive content for your site, leverage your existing audience with a new medium, create new click-through opportunities in a multimedia context and to better rank for SEO. Many small businesses swear off video marketing because they assume there will be extravagant cost to shooting and […]
I was reading this great article titled; Lead Nurturing; Ripening the Right Bananas, which explained how lead nurturing turns unripe leads into loyal consumers. The article was helpful, but I immediately noticed a crucial step in the process that they had left out; lead profiling. Successful lead nurturing begins with thorough lead profiling. Lead Nurturing […]
