Looking for a way to simplify your lead nurturing and better manage your leads? Effective lead nurturing starts in one place: organization. Ensure that your sales team knows the method behind the madness of the lead lists upon lead lists. Here is a simplified overview of what to keep in mind. 1. Segment, segment, segment. […]
Marketing for CPAs. Consider it. Marketing for CPAs isn’t always something small business leaders have time to think about. If you’re a CPA working right now, you’re probably buried in tax season type stuff. Onboarding a new marketing program – particularly a marketing automation program – might not be one of the topmost things in […]
Although Google’s algorithm changed quite dramatically over the past few years, proper keyword research is necessary to creating great content. Although the days of keyword stuffing meta-tags on your webpages are over, keyword research is still quite important-it allows you to direct your content in a certain way as well as give search engines some […]
Marketing automation for small business is no joke – growth in the marketing automation industry is already up 50% per year based on 2012 and 2013 results, and some experts indicate that growth will increase another 10% by the end of 2014. What does this mean for your small business? It means that marketing automation […]
We understand you don’t have time for marketing automation…but hear us out. Take the first step True marketing automation is a process, not an event. It’s an exercise in continual improvement. There are aspects of marketing automation that take zero time; and marketing automation will save your organization time as a whole. Outsource marketing automation […]
Inbound Marketing – Half the Battle We’ve encountered a handful of companies over the past few months that have told us they need to make investments in SEO and “inbound marketing” before adopting our technology. When we hear that – we believe there’s a misunderstanding. We feel entitled to help companies understand how to do […]
Go Beyond Visitor Tracking Visitor tracking is an amazing technology that exposes the 98% of website visitors that don’t submit a form. What most businesses don’t know is that they can get more from their visitor tracking software. Instead of tracking just pages viewed, Lead Liaison builds a complete digital profile of your prospects, partners […]
Marketing Automation Excuse: We Need an SEO Strategy First The purpose of SEO is to generate quality leads from otherwise unidentified sources. A good SEO strategy is going to deliver X number of visitors to your website. You paid for 100% of those visitors, yet industry statistics show that on average, only 2% of those […]
Occasionally we’ll come across prospects that say “marketing automation is too expensive”. Obviously, that’s a subjective opinion as no two companies are the same and every company’s situation is different. It’s true that marketing automation software is value-based depending on the set of services used. The first mistake is looking at marketing automation as an […]
