Well, that’s a great question and we’ve got answers! It’s us, Lead Liaison. It’s been interesting to see Marketo evolve over the past few years. They started providing analytics on pay per click ads along with a few other basic marketing tools. They’ve grown to a public company with multiple products in their suite. They’re […]
Bounce rate isn’t just a metric hanging out in your analytics dashboard – it’s a valuable piece of information you can use to gauge how users behave on your website. If you’re not taking your bounce rate into account when you make decisions about changing your site, you could actually be decreasing your conversions and […]
Studies have shown that automating your lead distribution process leads to higher conversion rates. Advanced marketing automation software ensures that more of your reps’ precious time is spent interacting with prospects rather than organizing lead distribution manually. Here are 3 things to know about lead distribution and a few things to know when implementing the most […]
We recently added the ability to send direct mail with marketing automation using Lead Liaison. We’re genuinely excited about this new marketing channel that our customer base can take advantage of. Designing our first direct mail campaign was easy. In this post we’ll talk about how simple it was to put together a direct mail […]
Marketing automation is the perfect tool for today’s consumer audience. Marketing automation makes sense. There are several features that give automated marketing the upper hand when it comes to conversion rates (we’ll get into that in a bit), but today’s consumer is certainly web-savvy—they spend more time on the internet than they do watching TV […]
Lead Strategy Lead strategy is, in part, about segmentation – ensuring that the proper messages are sent to your audience in a way that will make them convert. Many businesses find it hard to start identifying sales funnels and developing a lead strategy – in part because the term “conversion” or “conversion point” doesn’t make […]
It’s tough to send good marketing emails. Even after they’ve opted in, you have to reaffirm their interest with each and every email you send. And let’s be honest, it takes time to develop a winning email marketing strategy, and no matter the size of your business, time is expensive. Here are a few quick and […]
Mobile Marketing Automation Mobile marketing automation is happening – though mobile marketing and marketing automation are not new concepts, businesses who pay attention to their mobile marketing are finding the information they gather more useful and profitable than ever. If you’re thinking about doing mobile marketing for your business, the first question is, how mobile […]
We know that customers today are armed with more knowledge than ever before. Instead of your sales team being the lead communicator of your product’s details, buyers are getting their expertise via the internet. This means that by the time you reach them, many have already made up their mind and are primed to purchase. […]
Lead Liaison App Cloud Allen, TX (PRWEB) March 10, 2014 – Imagine a marketplace that contains a host of marketing automation modules and apps that could be used to customize your marketing automation software. Need video marketing? It’s there! Want to download Lead Liaison Streamer, a desktop app for real-time website visitor tracking? No problem! The new […]
