Make sure you understand where visitor tracking violates the law. Utter the term “sharing data” and most IT groups cringe. Your legal team pulls out their cease and desist demands. Your customers collectively scream “hell no”. Your company might be subjecting themselves to being involved in a lawsuit, such as what happened to Facebook in […]
It’s true that lead nurturing best practices are important to establishing good relationships with prospects, though many small businesses don’t really have the time or the resources to think about it. The act of adopting marketing automation into company processes is about giving your organization the ability to start nurturing leads and developing a deeper, […]
Are you considering Pardot for your marketing automation system? Are you looking for Pardot competitors or Pardot alternatives? Pardot might be an excellent fit for your organization, but there’s a chance it might not be as well. If you’re considering Pardot make sure you realize you’re now considering Salesforce.com. It’s not like you’re dealing with […]
Most business owners know what a lifetime customer is – but calculating lifetime customer value is another story. It’s easy enough to determine what your ROI is on specific marketing keywords or facets of your campaigns – however, when it comes to calculating the lifetime value of customers, many businesses simply aren’t thinking long-term. From […]
Lead Liaison is busy adding bits and pieces to our marketing automation software that deliver a better customer experience all the way around. With marketing automation, it’s important to bend your solution to what your business needs – not try to change the way your business operates to best fit your marketing automation purchase. This […]
With another record breaking quarter behind them, Lead Liaison execs look to the future Allen, TX (PRWEB) July 21, 2014 Marketing automation innovator Lead Liaison announced this week that overall sales growth for 1H 2014 is up 120% relative to 1H 2013. Net-new customers also grew, soaring 133% while average sales price expanded 89% against 1H […]
Marketing automation isn’t just about gathering data – it’s about learning to collect data in a way that can be palatable, interpreted in a timely fashion and applied to your particular business situation. In general, the word ‘data’ tends to freak people out – many company execs anticipate binary numbers spitting out at them once […]
It’s important to be aware of email marketing and anti-spam laws in your country. If you’ve done any type of email marketing, you’re likely familiar with the CAN-SPAM act of 2013. This is the first bill outlining national standards for how email marketing should be used by United States businesses. CAN-SPAM details a procedure and […]
What does it mean to focus your marketing at the “top of the funnel?” The sales funnel is essentially a model that depicts the purchasing process of prospects. The top of the funnel, the widest part, is where your brand makes itself known to the potential customer; this is prospect awareness and education. As the […]
Conversion tracking is at the heart of any effective marketing campaign. Without the ability to understand where sales are coming from, any company’s overall marketing campaign suffers. Conversions should be tracked from the time a lead lands on your pages through to the sale. Fortunately, most modern PPC and other marketing services allow businesses to […]
