Entries by Lead Liaison

Leading Marketing Automation Provider Launches Support for Marketing Events

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Lead Liaison introduces flexible, modular architecture to support online and offline marketing events such as Citrix’ GoToWebinar. Allen, TX (PRWEB) August 27, 2014 Lead Liaison, the leading marketing automation provider for small and mid-sized businesses announced new enhancements in their software platform for Events. Lead Liaison Events help companies efficiently manage online and offline marketing events and build automated, […]

The Best Social Commerce Networks for Lead Generation

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How has the face of the marketing evolved since the origination of social networks? Before the spread of social media, good business relied solely on consumer-company interactions. In the modern day, businesses continuously search for ways to convert their consumer-company relationships into sales but the standard look of these relationships has changed. The focus has […]

Alternatives to Optify

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Optify hit a brick wall in Q4 2013 and closed their doors. That’s unfortunate for the approximately 1,000 companies that currently have Optify installed on their website and are not using a marketing automation solution. We hate to see businesses close shop, but at the same time we’re delighted to offer new opportunities to former […]

Top 7 Ways to Maintain Customer Retention through Marketing Automation

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It’s easy to get lost in the process of lead generation, mindlessly nurturing and scoring in order to convert and build your customer base. However, just as a top-scoring, warm lead is easier to persuade to sign the deal, increasing your customer retention even as little as 5% can produce increase in profit from 25% […]

Lead Liaison Expands Sales Team

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After a strong Q2, Lead Liaison’s sales force doubles in size Allen, TX – Lead Liaison, a private marketing automation company, recently announced expansion of its in-house sales team, doubling in size from the previous quarter.. After a highly successful 2nd quarter, Lead Liaison’s executive staff decided to move forward with hiring additional sales team […]

Grow Your Business through Customer Responsive Marketing Automation

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Building a relationship with prospective customers should not be seen as a one-way street, with your brand constantly reaching out—calling, mailing, posting—and hearing nothing in return. Rather, this process is more successfully a bi-directional path with many winding trails. Encouraging customer responsive marketing automation will pave this process of nurturing your leads to their state […]

3 Steps to Drive Lead Qualification through Marketing Automation

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It’s no surprise that marketing automation opens opportunities for managing your leads like never before; but how else can you use the system to benefit your business? A case study by Marketing Sherpa found that utilizing marketing automation can drive more 75% more leads. Even though you’ve got this huge flood of leads, we know […]

3 Ways Marketing Automation Helps to Build Your Buyer Persona

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Implement successful marketing strategies and make the most of content-driven, scalable automation confidently through understanding your buyer persona. Marketing automation is a useful tool in gathering the analytics you need to build your buyer persona, strategically reach your target audience, and truly understand what they’re looking for. According to an article by Tony Zambito, thought […]