People often ask me ‘What should I look for in a visitor tracking solution’? Here are five things to consider when buying visitor tracking that will help you eliminate inadequate providers: Does the program have active or passive visitor tracking capabilities (or both). Active visitor tracking will allow your sales and marketing teams to directly engage high […]
This Marketing Profs article discusses the marketing issue many national brands face: geotargeting to smaller areas is often impossible, leaving local businesses to fill in the gaps in the market. The result is local market representation failing to become part of a company’s overall strategy – therefore, lost revenue. Local marketing strategy and geotargeting are […]
Prospecting is a headache for most sales reps. Sales people get pressure from leadership to sell faster and meet the demands of the current quarter. As the day-to-day pressure mounts salespeople get distracted and lose focus on prospecting as they concentrate more on closing existing deals in late pipeline stages. What salespeople wind up with is more […]
Business intelligence can benefit a business at any size or level, and visitor tracking is an important part of that intelligence. Many small businesses look past marketing automation as a viable option due to size, not enough staff on hand, etc. However, with the right marketing automation tools in place, small businesses can utilize the […]
So you’ve been using marketing automation tools to engage in visitor tracking for your business and you have all the data you could ever hope for. What’s next? Visitor tracking isn’t something all businesses are doing, but they should be. The in-depth information provided by the knowledge of who is visiting your site, how long […]
2014 Marketing Growth Strategies report profiles Marketing Automation industry leaders Texas-based marketing automation company Lead Liaison was recently featured in Marketing Growth Strategy’s 2014 Marketing Automation industry report. This publication covers thetop companies in the marketing automation vertical and profiles size, featured products and relevant contact information. The report highlights Lead Liaison’s ‘impressive user interface’, business […]
Texas-based marketing automation company Lead Liaison was recently featured in Marketing Growth Strategy’s 2014 Marketing Automation industry report. This publication covers the top companies in the marketing automation vertical and profiles size, featured products and relevant contact information. The report highlights Lead Liaison’s ‘impressive user interface’, business model and consistent growth since inception. Lead Liaison’s […]
As of Monday, August 25, HubSpot, an industry leader in inbound marketing software solutions, has filed with the SEC to go public. What does the success of HubSpot mean to the rest of the marketing automation community and why should small business owners explore similar solutions? First of all, the ability of HubSpot to go […]
Many companies that engage with Lead Liaison are looking for website visitor tracking. The premise is simple – knowing which consumers are looking at a web site places a business in a unique position of power. Truly, visitor tracking is the key to business intelligence for companies of all sizes. Knowing who happens to be […]
There will always be buzz in the analytics community about whether or not visitor tracking is ethical. With Facebook’s latest Messenger company and online privacy issues hot on the minds of many internet users, the issue of what data a company should or shouldn’t have access to will likely remain a hot news item over […]
