Always Add Value. Always say Thank you. These are two messages that we are taught throughout life. Most non-profits want to meet these simple expectations, but time and limited resources often make it challenging to do so. It’s always easy to make time for the million dollar donor if you are lucky enough to have […]
Is Marketing Automation worth the hassle? We’ve been asking our clients over time whether or not they’re glad to have invested in marketing automation services. Time and time again we hear a resounding ‘yes’. There’s no doubt that some work is involved on the back end after deciding to implement a marketing automation program. Different […]
Tracking teenagers is similar to tracking for your website. Having children is a wonderful thing. As kids get older we create stronger bonds with them, and they become more precious than ever day by day. Then they become teenagers. They start to do whatever they want, or at least thing they can do. They begin […]
Many businesses are asking themselves, “Can I afford marketing automation?” We hear it all the time – “What’s in it for me?” Or maybe, “How can I be assured such a major purchase is the right one for my company?” Generally, our answer always tends to be the same – with such advanced data tracking […]
Building an email list takes time. We all know this, yet something about the allure of buying emails and trying to “beat the system” captures the attention of many companies. It may seem at first that buying an email list is a great workaround – saving you from having to build a list organically and […]
The art of converting prospects into customers begins with their first interaction and experience with your brand, whether that’s through a landing page, social media ad, or (fingers crossed) word of mouth. If this experience is frustrating and not user friendly, what incentive do they have to return? Here are a few points to consider […]
Did you know you could track email from a 3rd party email service provider, or ESP, and get even more value out of your existing email system? Marketing automation from Lead Liaison will help you track email from MailChimp, Constant Contact, Vertical Response, iContact, ExactTarget, Emma and any other 3rd party email system you can imagine. We’re not […]
What if you could sit back and produce a blog every week with less than 30 seconds of effort? Have you considered outsourced blogs or using an outsourcing service to complement your blog content with authentic, SEO boosting content? Here are some predictable (SALES) benefits: Drive traffic to your site. Blogs/content drives SEO. SEO drives traffic. Thought leadership. Think […]
Small to large businesses are constantly trying to figure out how to market to their target users, often ignoring the visitor profile data that’s in their backend or marketing automation system. The focus of many of our blogs has been to define a target audience right away. Businesses frequently build a target audience profile based on […]
Have you ever thought of using visitor tracking to increase visitor engagement? You can have numerous visitors to your site, but unless you’re doing the right visitor tracking you may be missing some terrific data. It’s best to tempt visitors to dive deeper into the website. Tracking visitor engagement starts with a hit on your […]
