In the never-ending list of software options that business owners consider when trying to improve efficiency and save money, marketing automation ranks high. In fact, marketing automation software has become one of the most in-demand tools for marketers. In all that noise, it’s difficult to navigate what companies provide marketing automation software, and which one […]
Have you been asking yourself, is marketing automation a good idea? Or maybe, is marketing automation worth the hassle? To run an effective marketing campaign and gather appropriate leads, marketers should take advantage of marketing automation. Marketing automation gives you the ability to manage the targeting, timing, and content of your outbound messages in the […]
If the primary function of your business is to provide a product or service to customers, you must ensure that you improve the efficiency of your sales team. No matter how top notch your products or services may be, if your sales process is incompetent, eventually your business will suffer or fail. We’ve collected and compiled […]
When it comes to the best ways to generate sales leads, we all know that social media is a well-used platform. However, social media platforms like Twitter and Facebook usually generate few sales leads. Let’s take a look at how we can utilize marketing automation in our goal to generate more leads and answer the […]
Lead nurturing, the marketing process of developing relationships with leads regardless of their current timing to purchase, is a straightforward concept. But many don’t realize the importance of lead nurturing or how it can help. Let’s look at lead nurturing and how it relates to marketing automation. Why Lead Nurturing Makes Sense One of the […]
Visitor Tracking Could Violate Your Privacy Statement Do you have a privacy statement? If so, you might be violating it with many visitor tracking programs. It’s important to ask your self, is visitor tracking violating your privacy statement? Make sure you know what you’re getting into and who you’re dealing with. Here is how it works. Company […]
Occasionally we run into customers that are fortunate enough to have way too much business. They’ve got more leads than they can handle. That sounds like a good problem to have, right? Well, what if there are so many leads that the organization has a hard time keeping up? This is a reality for some […]
You may be wondering why is marketing automation so popular. After all, you already have leads – why should you invest money into a product that may not work for you? Simply put, adding marketing automation to your repertoire of business solutions will help you turn your leads into customers while growing your sales from your existing […]
Making an informed decision regarding your marketing automation vendor can be the turning point of lead management and execution for your small business. Many marketing automation platforms offer a host of similar features that move towards a common goal: capturing leads and creatively persuading them in your direction. With so many cloud-based solutions available, selecting […]
Delivering the appropriate message to engage leads and customers is the biggest challenge for many marketing companies. Marketing automation provides you with ways to generate leads and reach a broad audience. But for those with little to no experience in Marketing Automation, it can be a harrowing journey to begin. Understanding The Multiple Stages of […]
