If implemented correctly, marketing automation provides the framework of sending customers and prospects messages that resonate with their specific needs and wants. Ultimately, marketing automation is the tool you will use to drive customers to your website and products. It will keep your customers happy, informed, and connected – and provide you with real-time analytics […]
University of Dallas and Lead Liaison Provide Marketing Automation Competitive Analysis Report The marketing automation software market size was approximately $750M in sales revenue last year (2013), which represents an astounding growth of 50% year over year for the past several years. By the end of 2014, the market is expected to grow to $1.2B, […]
Allen, TX (PRWEB) January 21, 2015 – Lead Liaison, the next generation marketing automation platform that provides enterprise-level capability at small to mid-market prices, today announced it achieved record-breaking growth in its fiscal year ending December 31st, 2014 with a 175 percent year-over-year increase in bookings. Lead Liaison continues its pace as one of the fastest growing marketing […]
Get More out of Email Marketing Our company recently sent an email campaign the “old school way” to see how difficult and costly it would be compared to sending the email campaign and complement the strategy with Lead Liaison. We wanted to empathize with the 100s of thousands of companies that spend money on email marketing […]
If you’re considering deploying marketing automation software, you may have wondered if your business is actually ready for the change. After all, adopting software is an already risky venture if you’re not prepared and if you do it too soon, it can be a disaster. Let’s take a look at why you might be ready […]
We’re confident that 2015 will be The Year of Marketing Automation – this could be both our and your best year yet. After all, the idea of Marketing Automation isn’t a new one. Marketing automation has been around in one form or another for decades. Mailing campaigns intending to engage customers have existed long before […]
If you’re failing to convert customers from your free trial offers then there’s probably a very simple reason why: you’re failing to engage them. Failing to engage potential customers within the first three days of a free-trial sign up is the number one reason why customers lose interest in a product or feature. And if […]
Time to keep your eye on a few marketing automation trends to watch. With more than 60% of top performing companies utilizing marketing automation, one might believe that marketing automation has hit its peak. After all, there’s nowhere left to go but down. However, the percentage of businesses utilizing marketing automation continues to increase. While […]
Are you disappointed with LeadLander®? LeadLander® sells its product with a simple premise: throw some tracking code on your website and wait for the magic to happen. Then you wait….and wait….and where is all of this magic? The reality is that you need a strategy with any visitor tracking product that you use. Your strategy should […]
If you’re on the fence about marketing automation, it might be best for you to take a look at how it can transform your business by comparing the before with the after. First, you may be wondering how a move to marketing automation will benefit your business financially. It’s a fair question and one with […]
