Regardless of the industry you are in, trade shows are a great opportunity to gain new leads and meet potential new clients. Regardless of whether you plan to have a representative at the event or not, trade shows represent a gathering of individuals interested in the type of services that you provide, and interacting with […]
Database segmentation is a crucial element of allowing your marketing and sales team to communicate effectively with leads and customers. It becomes even more important as the overall number of leads and customers grows to ensure that you are able to remain in contact with everyone. However, it is equally important that the communication you […]
Thinking about marketing automation for beginners? Are you a marketing automation newbie? Marketing is a fundamental operation of your small business: attracting new customers (as well as retaining current customers) is the key to profits and expanding success. Without marketing your business goes stale, contacts dry up, and your customers will look to your competitors […]
Keep your social media current with real-time event integration and you’ll start impressing your prospects. Using Lead Liaison’s powerful tools, you can quickly set up an automated schedule to maintain multiple healthy and vibrant social media profiles, greatly increasing the visibility of your company to potential leads. However, to get the most out of your […]
Scheduling your social posts makes a ton of difference. In today’s landscape of digital communication, an active social media presence is essential for communicating with potential and existing customers. In order to create an active presence, however, your marketing team needs to be able to deliver quality social media content on a consistent schedule that […]
In order to both market effectively to your customers and enable your sales team to be able convert potential customers, you need to start understanding your leads, both on an individual scale and your lead database as a whole. After all, even the most skilled sales team can put up less than stellar conversion numbers if […]
Think your standalone CRM can drive your business? Try to integrate CRM and marketing automation for best results. One of the great challenges of marketing in the new landscape of online business is the fact that while your prospective customers have every opportunity to inspect your business and services, your sales team has very few […]
Lead Liaison Empowers Small to Mid-Sized Nonprofit Organizations (NPOs) with Complete Marketing Automation System to Grow their Business, Community and Donor Base Allen, TX (PRWEB) March 31, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced the availability of their donation and payment management system as part of their solution […]
Do you know which leads are more likely to become customers? There’s nothing more exciting than a fresh new group of leads, all contacted through a successful marketing strategy and ready to be turned over to an eager sales staff. But as we all know an unfortunately small percentage of those leads, no how well […]
Marketing automation is far from a trendy phrase that businesses are using to create buzz. When marketing automation tools are implemented, lead nurturing skyrockets: an astounding 451% of companies see an increase in quality leads and 53% higher conversion rates. Marketing automation will also save you time, money, and stress and will condense many of your daily […]
