Lead conversion is a vital statistic for any successful marketing and sales team. It can also be a difficult statistic to influence in a competitive world, one where failing to contact a lead at the perfect time can result in a competitor taking the sale. However, according to the Aberdeen Group’s Marketing Lead Management Report, “Companies […]
Customer Relationship Management (CRM) systems are nothing new. Developed in the 80s, CRMs have become an essential part of any successful marketing strategy. However, since some of those systems are based on technology and business practices that have been around for decades, not everyone is using them to their best potential by integrating them into their […]
Successful lead nurturing campaigns depend on a certain degree of subtlety. In order to maintain a strong connection and build a relationship with a lead that may not be ready to buy, the lead can’t feel like they are constantly being pitched at with every communication they receive. However, a sales strategy has no real […]
Try to use marketing automation to expand your online presence. No matter what field you are in, your company’s internet presence is a valuable part of how you interact with your customers. Not only are the constantly expanding social media networks a wonderful way to grow your company’s profile and develop new leads, but the […]
Having a diverse and complete lead nurturing strategy in place is a very important part of any overall marketing automation strategy. We’re excited to share some ideas on how you can focus your lead nurturing strategies. Lead Liaison’s built in lead nurturing tools can be extremely helpful in implementing a successful lead nurturing strategy; however, […]
Are you looking for small business marketing automation tools? It goes without saying that growing a small business, where resources and time are limited for everyone involved, is a very difficult process. Lead Liaison’s suite of marketing automation tools can help you increase the reach of your marketing strategies and the effectiveness of your sales […]
Visitor tracking gives salespeople the ability to monitor site visitors by name/company/location so that they can better identify prospects and their thoughts. Progressive companies are beginning to understand that visitor tracking is the foundation for all digital marketing and sales efforts. Here are 5 key signs that you should be using individual visitor tracking on […]
While every lead is worth pursuing, the fact of the matter is that not every lead is ready to buy quite yet. It’s the very nature of marketing automation that the strategies being employed generate a large number of leads that are not ready to be converted into customers. But just because they aren’t going […]
Good marketing automation implementation strategies with the help of marketing automation software such as Lead Liaison can give your company’s marketing department a significant advantage in lead generation and in the bottom line for sales. However, in order to give your company’s marketing department maximum benefit, these strategies must be implemented correctly and completely. Below, we’ll […]
Looking for some sales success for startups? Startups face unique challenges from a sales perspective. Typically these challenges include: Lack of name recognition Lack of education about the problem that your product or service solves Lack of confidence in prospective buyers, who don’t want to be burned by being early adopters Limited sales and marketing […]
