You’ve heard of website visitor tracking, by why does it exist? Let’s answer that very point, why visitor tracking technology exists, in this post. Would you put your home on the market, put a sign in your yard, list your house on a bunch of real estate websites, and then have an open house without the […]
Twenty years ago, few people could have predicted the power and reach of the internet. Ten years ago, few would have dreamed that social media platforms would continue to evolve and develop. Ten years from now, who knows what the Internet and social media will look like. But the reality of today’s business connection with […]
Once you have information from your website visitor tracking, you need to know what to do with it. After all, information does not provide much value if you do not put it to use. Below, we cover a few ways you can put the information you obtain from website visitor tracking into use. The Importance […]
What is website visitor tracking? Website visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website. Visitor tracking is very different from analytic solutions, such as Google Analytics, Clicky, or Woopra. Analytic solutions […]
Okay, so you know that website visitor tracking is important, but what exactly can you do with it? You might be surprised to find that visitor tracking can provide you with a wealth of information. When most people think of visitor tracking, they think of tracking the number of pageviews their website receives. While it […]
You’ve probably heard of website visitor tracking, but how does it work? We explain how visitor tracking works and disclose the details of how companies are able to identify people and businesses that visit your website. Website visitor tracking works by placing a small snippet of JavaScript code onto your website, usually in the footer. The […]
In the next series of posts, we’ll be talking about website visitor tracking. The topics we’ll cover will span the following: Uncovering lost opportunities with website visitor tracking Getting the most from website visitor tracking Going beyond page views and gaining insight into online activity Actionable data from tracking visitors Understanding when to follow up, […]
Okay, so you put a chunk of code on your website that spits out a list of IPs and companies visiting your website. Yeah, what next? You’ve got to put that information to good use, and make it actionable, able to work for you. Let’s take a moment to really understand the benefits of website visitor […]
According to recent reports, marketing automation is not going away anytime soon. In fact, it is poised to continue growing bigger well into the future. The key to expanding usage; however, appears to be marketers becoming more comfortable with the concept of marketing automation. A study conducted by Ascend2 found that less than 25 percent […]
You just bought a shiny new car, or website visitor tracking, which might be around the price of that new car (if you’re buying a Tata). Now that you’ve got some power under the hood, how can you use that power to infuse excitement into your organization and energize your sales and marketing efforts? Here are […]
