Lead Liaison, Author at Lead Liaison

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Entries by Lead Liaison

Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace

July 5, 2016/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Lead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions. Lead Liaison, a leader in sales and marketing automation software to the mid-market, announced an enhancement to its integration with Salesforce, now available on the Salesforce AppExchange, providing more opportunities for B2C companies and educational institutions to use automation […]

What to Include in Handwritten Sales Follow-up Letters

June 30, 2016/0 Comments/in Best Practices, Revenue Generation Blog, Sales/by Lead Liaison

Effective Sales Follow-Up You have a prospect on the line, and now you just have to reel him or her in. Once you get him or her to shore, you’ll have money in your pocket and the admiration of your co-workers. While you could pick up the phone and beg the prospect to take the […]

How to Make Your Mobile Marketing Work Harder

June 29, 2016/1 Comment/in Guest Blogs, Industry/by Lead Liaison

This article was posted as a Guest Blog Post relating to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.” There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach […]

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How to Prospect Using Handwritten Letters

June 23, 2016/0 Comments/in Best Practices, Marketing, Sales/by Lead Liaison

Get Ready to Prospect Using Handwritten Letters – Be Different With technology, people are always looking forward. They constantly think of new ways to tackle problems or attract customers. Sometimes, though, you need to take an old school approach to get the job done. That’s the case when it comes to prospecting. Instead of letting […]

3 Tips for Better Handwritten Notes

June 16, 2016/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

Better Handwritten Notes Want to write better handwritten notes and letters? Handwritten notes provide an easy way to break down barriers between your company and your customers. When people receive a handwritten letter from you, they will be impressed that you went the extra mile to drop them a line. You can impress them even […]

How to Send Handwritten Letters Online with an Authentic Touch

June 9, 2016/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

Send Handwritten Letters Online Learn how to send handwritten letters online with these insights. If you feel like technology has eliminated the personal touch, you aren’t alone. A lot of people complain that emails and printouts have replaced handwritten letters and other personal gestures. As much as you might miss the good old days, this […]

Handwritten Thank-You Notes Give Businesses a Boost

June 2, 2016/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

Miss Manners could probably write an entire column about the death of thank-you notes. Instead of thank-you notes, businesses fire off impersonal emails or send out bulk mailings to their customers. Emails end up in spam folders, and bulk mail-outs make their way into trashcans, so customers don’t realize they have been properly thanked. If […]

What to Include in a Business Thank You Letter

May 26, 2016/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

When you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter? If you send them a letter, do you print it off and mail it, or do you go the extra mile and handwrite it? If you […]

Your Crash Course to Offering a Crash Course

May 19, 2016/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

Converting visitors often requires giving away something of value. An excellent way to convert visitors, as well as maintain relationships and grow your subscriber base, is to provide a crash course. This method ties in well with making an offer when a customer tries to exit a page. Encourage the visitor to sign up for […]

What Are Email Gates and How to Use Them to Convert

May 12, 2016/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

Are you giving away all of your content? Learn what are email gates to convert more visitors. Today, such a large amount of content is available and given away for free that many business owners believe their leads will turn to their competition if they do not give away content. While this line of thinking […]