Are you wondering how to prepare your business for a marketing automation tool? Marketing automation lets you automate various processes, but before you can enjoy the benefits, you need to prepare your business for the software. Otherwise, you won’t be able to use the various features. If you take the time to prepare your website […]
Dynamic Content: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? Dynamic content can be the magic link between content and conversions. It is content within a website, a form, a landing page, or an email that changes based on […]
In order for marketing automation to be successful, you need to understand the quality of your leads. Leads are evaluated based on their readiness to buy, with cold leads requiring a lot of nurturing and hot leads ready to take their credit cards out and buy. Lead scoring is an effective way to identify hot leads, […]
Landing Pages: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. So we should start there. Converting […]
This article was posted as a Guest Blog Post by our affiliates at Trumpia. Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. This number will only continue to rise as the B2B buyers increase with Millennial professionals who are well-versed in mobile technology. Websites that aren’t optimized […]
ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform. World’s Easiest to Use Web Form Builder Great marketing automation companies are superb listeners. One attribute that Lead Liaison is known for is the attention they give to what users […]
Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of […]
This article was posted as a Guest Blog Post by our affiliates at OnBlastBlog.com Let’s get one thing straight: email marketing is not dead, nor is it dying. It is still one of the most effective means of generating leads and conversions for a business. The old ways may have died, but there are new elements rising […]
Database Segmentation: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Many small businesses use tracking services to find information about their prospects or leads, be it contact information, age and gender, or even things like their buying behavior. Database segmentation refers to the organization of that data in […]
We live in a time of extraordinary change. Marketing has come a long way in a small amount of time. And the industry is just continuing to refine itself! To be able to entirely appreciate the current state of marketing automation, it’s best to briefly acknowledge where it has been. Marketing automation first came into […]
