Entries by Lead Liaison

The Marketing Guru Covers: What are the benefits of social media marketing?

Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing? Become Recognizable & Relatable Social media marketing allows you to increase your online presence. By increasing your brand recognition, […]

How Your Personality Affects Your Sales

Have you ever thought about how your personality affects what you’re doing at work? When it comes to sales positions, personality types can reveal some particular insights. One that’s often relied on is the Myers-Briggs Type Indicator. Known as MBTI, this test helps to delineate certain personality traits into predictable, understandable categories that are supposed to provide insight […]

Buzzwords in Marketing Automation: Inbound Marketing

Inbound Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze. Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads. They realized something else, too, though. Inbound marketing is a […]

Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. Many marketers run their PPC ads […]

Lead Liaison Releases the Secrets to Marketing Success with the Marketing Automation Playbook

ALLEN, TX – Lead Liaison is known for their easy-to-use marketing automation software. What sets them apart is their exceptional level of support. Now, they’ve gone above and beyond to offer a helping hand to anybody who is currently using or planning to use a marketing automation system. A Recipe for Implementing Marketing Automation A […]