Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. They certainly don’t help you get new customers. Don’t be discouraged, […]
This is the fifth installment in the series How to Run a Webinar. You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. […]
It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. You need to adopt a unique strategy for each network. Some networks cater to B2B or B2C […]
While it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. With innovative minds, a core team who listens to their clients’ wishes, and an ultra-responsive support staff, it’s no surprise that each new release is full of enhancements that really matter. […]
This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. The next step is to define your invitation and registration process. Define Your Webinar Invite Process Once you’ve got your data ready and your target audience defined, it’s time to start putting together a process for inviting people. […]
Did you know that 52.5 percent of postcards are read by recipients? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days. Business-to-business (B2B) companies as well as business-to-consumer (B2C) companies realize the power of […]
This is the third installment in the series How to Run a Webinar. You’ve gotten your data ready. The next step is to subscribe to a webinar service. But, which one? Choosing a Webinar Service There are a few key things to look for when choosing your webinar service. Obviously, it needs to be web-based. But also […]
When two great forces come together, the results can be powerful. That’s what has happened here. The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “Best Enterprise SaaS B2B in 2015”. With over 30,000 customers, […]
This is the second installment in the series How to Run a Webinar. You’ve determined that you are definitely ready to run a webinar. The next step is to get your data ready. Albeit tedious, this is an important step to keeping things running smoothly. Make sure you have a good database to start It’s important […]
Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation You can’t spend any time studying online marketing without reading the term “search engine optimization.” Still, you might be a little fuzzy about what this term […]
