Webinars can be one of your company’s most powerful marketing channels. It is nutritional content that is relevant, up-to-date, and interactive. You have the ability to connect with many clients at once, using one powerful marketing platform. What could be more efficient than that? Lead Liaison chose GoToWebinar because the user experience is very similar […]
In the old days, companies pitched prospects and then had to wait and wonder if the prospects were going to bite. Now, you can follow your prospect’s every move once the pitch is over. With the help of visitor tracking, you can see how your prospects interact with your site. This provides invaluable information once […]
When you’re a kid, adults constantly remind you that it’s important that you play well with others. That lesson is important on into adulthood – people don’t like someone who is difficult to work with. This concept is also an important characteristic of your marketing automation platform. Ideally, you would want to do most of […]
One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison realizes the importance of this, and has built a robust list of integrations. From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. […]
This is the second post in the series Being Prepared in a Marketing Automation Demo. One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Once you ask the question, […]
This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process. The next step is to promote your webinar! Promote the Webinar Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you […]
ALLEN, TX Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. But that’s the extent of what Google can provide. What marketers really need is a powerhouse that communicates between AdWords and their CRM, […]
You’ve likely heard of the importance of marketing automation, but you might think that your site isn’t very good so it might not help you. That couldn’t be further from the truth. Bad websites need marketing automation even more than good websites do. While all sites benefit from marketing automation, it actually helps guide struggling […]
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of […]
ALLEN, TX It’s a match made in heaven. The marketing automation powerhouse Lead Liaison has partnered with Lob, a company that is aggressively building a suite of APIs that allow businesses to build applications within their own software for offline marketing tools. Together, they have created an integration that allows marketers to build, send, and track postcards within Lead Liaison’s […]
