Account-based Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. If you’ve spent any time in the marketing world, you have likely heard people throw around this common phrase. But, what is account-based marketing? In conversations, you might have nodded your head and acted like you […]
Did you know that the success rate of getting an initial appointment through cold calling is about 1-3%? Whereas, when the same call is made through a referral, the success rate shoots up to 40%. [1] Luck plays a role in business success, but you can’t leave the health of your sales pipeline to chance. […]
Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. If your organization is considering the implementation of marketing automation in the near future, you might wish to know how much of a budget you should set aside before beginning a search […]
ALLEN, TX – In the spirit of the season, Lead Liaison has gifted its clients with added solutions and updates that help salespeople and marketers finish the year with a bang. Sr. Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite […]
This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page Your marketing automation system should have some great tools in place to […]
ALLEN, TX – The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing. Lead Liaison compiled a few of their clients’ most recent testimonials and displayed those on their newest “Why Lead Liaison?” page. Their clients have found that fresh approach, and they are […]
From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more […]
Digital marketing has leveled the playing field for companies of any size to build awareness. Unfortunately, it has created some unique challenges as well. Whereas an established brand may have carried value for years (or even decades) with traditional media; brands may become stale or erode in a matter of months in the new media […]
If you work in sales, you want to be the best salesperson possible. In order for that to happen, you have to know the qualities of a good salesperson. Then, you’ll need to work on those qualities so you can boost your sales. Helpful Instead of Pushy Some salespeople believe that if they push products […]
Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. The website was beautiful, informative and ahead of it’s time. The results however, were abysmal. The company had failed to develop a strong brand message and image. Then something changed. The […]
