A website visitor tracking solution will never be a magic bullet to increase visitors to your website. If you bought your visitor tracking solution for that purpose, you will be very disappointed. Website visitor tracking is a middle-of-the-funnel solution. It gives you insight into who is visiting, what they are interested in, and how interested […]
Everyone likes to be thanked, even those who you only know on a professional basis. Thanking someone is a way to show appreciation. When you send a thank you, people know that you appreciate the time, effort, and energy they put into something. Of course, it can be difficult to know who to thank […]
Email authentication is very important when sending emails through another domain. Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Authentication helps legitimate senders prove that their email isn’t forged, and can help receiving email servers (like the corporate email servers to which […]
*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. Today’s guest post comes from our friends over at the Salesforce Marketing Cloud. Are you a social media manager or someone with limited […]
Allen, TX – Lead Liaison, a private marketing automation company based out of Dallas, Texas, recently announced figures relating to their growth in 2016. The software company’s Revenue Generation Software® includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices. Recently dubbed “Highest Value Per Dollar for Marketing Automation,” […]
This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. The last step of the process is to syndicate your content. Syndicate Webinar Content You’ve invested a ton of time planning and preparing for your event. Make sure you get […]
Most marketers think that lead nurturing is just a natural process. They gather some leads, nurture them, and then make sales. In reality, you aren’t going to be successful with lead nurturing unless you are prepared. In order to prepare, you need to go through a three-step process. This process will help you have a […]
Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. Lead Liaison is hard at work fine-tuning the marketing automation company’s newest add-on: Revelation™. Never before has reporting and analytics like this been so seamlessly integrated within a marketing platform. A Wealth of Data as the Foundation […]
This is the eight installment in the series How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding If possible, create further short pieces of content that cover any possible […]
Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking, marketing automation, tools for engaging website visitors with dynamic website content, and more. The intent […]
