What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation. Sales reps have always had their system of record, a CRM. A CRM is a common repository, a place to […]
Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com, you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems are incompatible? Not […]
Customer relationship management (CRM) software collects customer data and manages sales opportunities. It’s basically used as a sales tool. Marketing automation generates leads and collects data to create personalized communications. It’s essentially a lead generation and nurturing tool. They might be two different things, but they only reach their full potential if you use them together. […]
Allen, TX – Marketing and sales solution provider, Lead Liaison, announced an integration this week with Microsoft, giving users on both platforms the ability to incorporate Microsoft Dynamics 365 with Lead Liaison’s marketing automation platform. “I am delighted to announce this integration,” says Jen Worsham, Director of Marketing and Client Relations at Lead Liaison. “It’s exactly […]
When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another. A CRM, which stands for customer relationship management/manager, does exactly that – it manages your customer […]
Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. Administrate offers a complete training management system, delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training. Lead Liaison’s Lead Management […]
Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. That is why it is so important that you have a lead collection system that integrates […]
New technology means there are more lead capture options out there than ever before, but they come with some challenges. It’s important to identify the challenges and come up with solutions to those challenges. Let’s look at some common challenges and solutions. Transcription Problems Scanning business cards is growing in popularity, but what happens when […]
If you’re waiting for leads to come to you, you are making a huge mistake. There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan, you can become a […]
In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here at Lead […]
