Benefits include instantly creating new leads in Salesforce.com (SFDC), bi-directional syncing, automated task creation, and closed-loop reporting.

Instant Opportunity
Instantly create new leads in SFDC. GoExhibit!™ syncs all information collected on your customized lead capture form, making it easy to quickly follow up with new leads using premade automations. Eliminate the need for time-consuming, manual data entry. We even support custom field mapping!
Bi-Directional Syncing
Not only does GoExhibit!™ create a record as a new lead; it also syncs information between the two systems. Since Lead Liaison tracks engagement through the life of your event lead, engagement and qualification data is synced to the Lead/Contact record in SFDC.
Create Tasks in SFDC
GoExhibit!™ allows users to create an automated workflow, which includes creating tasks in SFDC. Imagine capturing a new lead at an event and using Lead Liaison to automatically assign that lead round-robin or based on criteria (location, etc.), and assign a new task in SFDC to the lead owner. It can be done!

Add Leads to SFDC Campaigns
Users can add event leads directly into a SFDC Campaign. SFDC Campaigns are used by enterprises to measure ROI or group leads. Lead Liaison provides integrated automation actions that allow you to use advanced business logic to determine when you want to send new event leads to SFDC Campaigns.
Add leads to SFDC Queue
Automatically add event leads to a SFDC queue. Lead Liaison integrates with SFDC Queues to eliminate the need to create new SFDC Leads each time. Use advanced business logic to determine when you want to send new event leads to your SFDC Queue.
Closed Loop ROI Reporting
GoExhibit!™ can measure ROI by connecting to your SFDC Opportunities. Visibility into opportunity value and the source of your lead allows GoExhibit!™ to show you opportunities, value, wins, and revenue connected with your event. Prove the value of your events to management and use the data to improve ROI.