Account Based Marketing (ABM)

Lead Liaison offers a legion of solutions to execute and automate this core strategy.

With Lead Liaison’s Account Based Marketing (ABM) solutions companies can:

Increase relevancy within accounts
Engage earlier with targeted accounts
Align marketing activity with account strategies
Get the best value out of marketing
Inspire accounts with compelling content

Help your business hypertarget marketing efforts based on each account’s specific needs, with Lead Liaison’s Account-Based Marketing solutions.

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Account-level Segmentation

Segmentations shouldn’t just be for Prospects! Segment entire accounts based on data points specific to your needs.

Single-Click Account Creation

Create an account in an instant by using our single-click “Create Account” shortcut.

Account Social Insights

Dive deep into an account’s social media pages to better understand their business and their interests.

Account Views

View all activity on an account in a single location with Organzation Profiles.

Omni-Channel Strategy

Salespeople can automate tried-and-true touchpoints like handwritten letters and postcards to communicate offline, in addition to their online approach. This provides an omni channel presence that keeps your company top-of-mind.

Swag Delivery

Our stellar partnerships give us the ability to include company swag as part of your marketing campaigns!

Org Types

Categorize your accounts using Org Types to easily identify customers, partners, competitors, and more.

Account Scoring

Lead Liaison offers account-level scoring to identify which accounts engage at higher levels.

Nurture Accounts

Create and maintain in-depth campaigns for each of your target accounts. Base automated actions off an accounts interactions with your email, website, and content.

Lead Liaison Rhythms™

Let your sales team design their own outreach plan, or Rhythm™, while Lead Liaison executes it for them. Use our ZoomInfo integration to easily drop new account contacts into a prospecting flow.