Responsive Marketing

Responsive Marketing “sparks” are real-time events that trigger a series of actions. They were designed in a modular way for ultimate flexibility. There are over a dozen out of the box sparks that can be enabled. Below are some examples of possible actions to trigger:

• When someone clicks a link in an email > Send an alert to the Lead Owner and create a task in your CRM
• When someone visits your pricing page > Send the visitor an email
• When someone submits a web form > Send them more information and distribute the lead round robin to your sales team