Multi-Channel Marketing

Multi-channel marketing combines the power of traditional marketing methods, such as email, with offline channels such as direct mail (postcards) and promotional marketing items. When these channels are used with other digital marketing channels such as text messaging, marketers have a complete toolbox for building and automating true multi-channel, multi-touch campaigns.

Use promotional marketing items for customer retention and loyalty. Turn customers into evangelists.
Use text messaging for narrowcast marketing and achieve 98% open rates.
Build follow up processes that include sending a postcard with discount offerings or a simple thank you!
Trigger offline/online marketing based on birthdays, renewals, marketing events or let sales selectively drop people into a pre-built, multi-channel nurturing workflow.

Direct Mail

Design custom postcards or thank you notes and add them into a workflow automation. Use postcards to send thank you notes after meetings or send out promotions. Trigger a direct mail piece off of a variety of events, such as a webform submission, pricing page visit or any other criteria in the system. Send a birthday card a week before someone’s birthday or send one before or after contract renewal dates. The possibilities are limitless with Lead Liaison’s flexible and automated marketing platform.

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Text Messaging

Text messaging is a narrowcast marketing strategy that can achieve amazing results when used in the right way. On average, people check their cell phone 150 times per day. It’s no wonder that the open-rate on texting is 98% – way higher than email marketing, which averages around 18% to 19%.

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WHY USE MULTI-CHANNEL MARKETING?

Multi-channel marketing adds variety to your marketing mix. Old school marketers think about email marketing as the lone method of finding new customers. Modern marketers take advantage of different marketing channels across social, mobile, web and offline marketing to build out multi-stage, multi-touch campaigns used for prospecting and customer retention. Here are a few reasons why multi-channel marketing is used:

On average, B2B buyers take 5 to 9 touches before they’re ready to buy, don’t bore them
Your prospects and customers are everywhere, it’s not possible to reach them using just one marketing channel
72% of consumers want an integrated marketing approach – E-tailing Group, (June 2011) “4th annual Consumer Insights Survey”
40% of mature multichannel marketers reported increases of more than 15% in revenue that are attributed to marketing programs – Forrester (May 2012) “The Multichannel Maturity Mandate”
60% of mature multichannel marketers reported increases of more than 10% in revenue that are attributed to marketing programs – Forrester (May 2012) “The Multichannel Maturity Mandate

Email

Automatically publish your content saving you precious time and reducing administrative burden. When content is finished publish it to your favorite CMS such as WordPress, Drupal or Joomla!. Save it to your company’s cloud drive such as Dropbox or Google Drive. When Tweets or Facebook Posts are finished click a few buttons and your social media content is pushed directly into our Social Post feature where they can be added to your Buffer or scheduled one-by-one.

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Promotional Items

Combine promotional marketing items around major events, signups, holidays, contract renewals and more. Leave a memorable impression with prospects, customers and partners. Promotional marketing has historically been difficult and time-intensive, now it’s not. Easily add a promotional marketing item into a workflow that salespeople can reuse over and over. Build a workflow in just minutes that’s triggered off of specific marketing events. Make a difference, mix it up.

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Social Media

Most small to mid-sized businesses ignore social media believing that it’s painstaking and usually not a high priority. Now that engaging in social media is easily, businesses can keep up with the times with little effort and without hiring a full time marketing person to manage social media. Easily post messages across any number of Twitter, LinkedIn and Facebook accounts. Post messages in real-time, schedule them for the future or fill up the Lead Liaison Buffer and post messages on a pre-defined schedule. Lead Liaison also provides end-to-end social posting with the ability to have social posts automatically created via our content creation feature and automatically published using our social post solution.

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Multi-Channel Marketing

Direct Mail

Text Messaging

WHY USE MULTI-CHANNEL MARKETING?

Email

Promotional Items

Social Media

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