Grading is a lead qualification technique to help identify your ideal buyers. Your database can grow, quickly. It’s important to have a way to separate ideal buyers from the rest of the pack. Lead grading is just one of the many lead qualifications techniques in the platform.
Every business has their definition of an ideal buyer. Their criteria could include revenue, industry, geography or job title. Lead Liaison provides a mechanism for companies to enter criteria to grade both existing and new Prospects. Grading ranges from A+ to F and feeds into Lead Liaison’s unparalleled lead qualification engine.
Any criteria may be used for grading Prospects. For example, any standard or custom field in your CRM. Based on the “weight” of the criteria businesses can increase or even decrease a Prospect’s grade. Increment or decrement by thirds or whole numbers. Sales people will be more effective when they know their ideal buyers are a few clicks away.
Most companies neglect their database – causing it to grow old and become “stale”. Refresh your database and re-market to it. Take the first step and grade your database to separate ideal buyers from non-ideal buyers. Tailor nurturing campaigns to your ideal buyers while “everyone else” receives other communications.
