Content Creation

Lead Liaison makes content creation easy! Finally marketing automation and content creation are joined together at the hip. Create over ten (10) types of marketing content. Tweets, Facebook Posts, Short/Long Blog Posts, White Papers, Press Releases, Video Scripts, Articles and more. How does it work? Here’s an overview of our content creation workflow:

Request content and specify what you want the writer to write about
Provide feedback/edits as you see the content move through the workflow to completion
Automatically publish content using Lead Liaison Social Post feature or integration with your favorite Content Management System (CMS)

Create Over 10 Types of Content

Complement your content creation strategy or completely outsource it to a network of professional writers. Create short/long blog posts, white papers, press releases, articles, website pages, Tweets, Facebook Posts, email campaigns or video scripts. Make sure your content is written specific to your needs using a short qualification form that collects your interests such as topics, industries, guidelines, keywords, things to avoid, things to mention, examples and more.

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Professional Writers

A network of over 2,000 screened and well qualified professionals are waiting to create your content. They’ll provide you with a draft that you can review and provide feedback on. When you find writers that you like make them your favorite to keep them producing content for your company.

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WHY USE CONTENT CREATION?

Marketing content is a fundamental asset when becoming an inbound marketing champion. The name of the game for search engines is cranking out content and publishing it in multiple places. It’s hard to keep up with marketing content creation and the facts (below) support that. Lead Liaison’s content creation solution makes content production easy and removes one less barrier for marketer’s to produce great content.

71% of Marketers use content marketing for lead generation
82% of B2B Marketers are increasing content production in the next 12 months
93% of B2B Marketers create content from scratch
56% of B2B content is created by corporate marketing
47% of B2B content is created by product marketing
55% of B2B Marketers say their biggest challenge is having the time or bandwidth to create content

Automatic Publishing

Automatically publish your content saving you precious time and reducing administrative burden. When content is finished publish it to your favorite CMS such as WordPress, Drupal or Joomla!. Save it to your company’s cloud drive such as Dropbox or Google Drive. When Tweets or Facebook Posts are finished click a few buttons and your social media content is pushed directly into our Social Post feature where they can be added to your Buffer or scheduled one-by-one.

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Get Alerts When Content Is Ready

It doesn’t make any sense to burn time checking back in to see when your content is ready. We take the guess work out of it and alert you or members of your team when your content draft is ready. We’ll alert you once again when the final version is ready indicating it’s time to take action and publish the content.

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Super Easy Workflow

We provide a three step wizard to make it easy to request, monitor and finalize your content. As content flows through various stages from original request to completed we’ll color code the content making it easy to pick out content in important stages of the workflow. When your content is finalized click the Publish button to automate publication.

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Content Creation

Create Over 10 Types of Content

Professional Writers

WHY USE CONTENT CREATION?

Automatic Publishing

Get Alerts When Content Is Ready

Super Easy Workflow

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