Hello Agencies.
Boost digital marketing services. Help your customers. Grow your business.
Improve existing digital marketing services
The digital era has forced changes in buying and selling behavior – forever. It’s imperative digital agencies keep up with the times and adapt to use cutting edge sales and marketing technology that their business, as well as their customers, can use to be more efficient. Introducing marketing automation for agencies. There are three main benefits to agencies when using marketing automation technology:
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Why Agencies Choose Lead Liaison
MODassic Marketing
MODassic thinks of Lead Liaison as a partner with their clients’ needs in mind, helping them create custom solutions.
Partner with Lead Liaison
BRONZE
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SILVER
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GOLD
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Improve Existing Digital Marketing Services
Fill the Top of the Funnel for Your Clients
Run outreach campaigns using Lead Liaison’s Sales Enablement solution to help your clients start more conversations and book more meetings – resulting in more leads at the top of the funnel.
Nurture Prospects For Your Customers
Get ready to move beyond email marketing to lead nurturing. “Spray and pray” marketing is a thing of the past. Lead nurturing enables agencies to foster relationships on behalf of their clients. Nurtured leads make bigger purchases and buy faster – what client wouldn’t want that? Nurturing sends personalized communication to the right people at the right time.
Automate Lead Flow from Trade Shows
Help your clients run effective trade shows with Lead Liaison’s Event Lead Management system. Using the mobile app, capture leads at marketing events using badge scan, transcription, form fill, or lookup, and automate the lead flow process from lead follow up to distribution and nurturing.
Efficiently Targeting Marketing Events For Your Customers
Use sophisticated database segmentation techniques to easily slice and dice your database based on demographics and behavioral information. Trying to help your customer identify which prospects downloaded their data sheets in their local state, and also went to your customer’s website in the past month? You got it. Want to find out which of your customer’s prospects like football in the state of Texas? No sweat, these are just a few examples of how a unique blend of explicit and implicit information can be combined to pinpoint prospects and target them with specific messaging that’s important to them.
Map Your Customer’s Content To Their Buyer’s Journey
Using Lead Liaison’s proprietary Marketing Content Map™ (MCM) agencies can build communication plans tailored per industry to specific buyer roles at different buying stages.
Create Buyer Personas For Your Customers
Help your customer’s build a complete digital profile of their prospects, customers and partners. Sales people will have more intelligence at their fingertips by knowing what their prospects care about and what they’re interested in. Web form submissions, document downloads, webpage visits, social media interaction and more is tracked and a full digital profile, what we call a Digital DNA, is constructed.
Automatically Qualify Your Customer’s Leads
Don’t lift a finger. Lead Liaison’s technology will have you qualifying leads for your customer’s right out of the box. In addition to automatic scoring, layer on custom scoring rules to assign grades to important activities. Once a prospect hits a lead score threshold send an alert to your customer.
Automatically Distribute Your Customer’s Leads
Incubate your customer’s leads until they’re ready to be distributed and handed off to sales. Distribute leads in round-robin, direct or performance mode.
Create Deeper Relationships With Your Clients
Pass Sales-Ready Leads To Your Customers
Believe it or not, but 80% of marketers pass unqualified leads to sales people. Separate yourself from your agency competitors by providing lead qualification services that leverages technology. Incubate leads and keep track of their interests. When a lead is ready to be handed to sales they’ll hit a threshold where they’re ready to be passed to sales. Instead of getting contacts from marketing, they’ll get warm, qualified leads with a summary of the prospective buyer’s interests.
Easily Deliver New Marketing Campaigns and Measure ROI
Companies spend thousands of dollars on marketing. Paid search, online advertising, mailers and more. Unfortunately, money is spent but nothing is measured. Lead Liaison will help your customers marketing spend to help them understand what is working and what is not working. Help them can bad marketing campaigns and invest more in great marketing campaigns.
Maximize Website Results
Help Your Customers Discover New Business
Expose the 98% of website visitors that don’t submit a web form. Identify new opportunities that were previously hidden. Sales people will love getting a fresh stream of new leads. What would it do for your business if you could help your customer find a handful of new opportunities? Their investment would likely pay for itself.
Convert More Visitors
You’re probably already helping your customers drive traffic to their website with SEO initiatives and marketing campaigns. What happens when new visitors arrive at your customer’s site? Without good techniques to help convert their visitors to known prospects your customers are just wasting their money. Lead Liaison can help you deliver an end-to-end solution that will help capture more prospects. Using 1:1 emails, web forms, media and video marketing are just a few examples of ways to convert more traffic.
Justify Your Work - Prove Your Results
Your customer has spent their hard earned money on your firm to overhaul their website or drive more traffic to their site with SEO or PPC. Make sure you justify your efforts by proving your worth and generating website visitor reports.
