One Platform. Many Possibilities.
Beautiful Analytics to Gain Insight
Lead Liaison‘s analytics help b2b marketers measure return on investment of landing pages, web forms and social media. Sales is able to better understand their prospect base by segmenting website visitors by industry and revenue. Surveys enable marketers to collect valuable feedback on product or market direction.
- Determine ROI of your landing pages and web forms to see what works and what doesn’t
- See which email campaigns are effective and take surveys to get customer feedback
- Determine if your social media strategy is worthwhile
Tight Integration with CRMs
Lead Liaison‘s revenue generation software has ultra-tight integration with CRMs such as Salesforce.com. Designed from the ground up with CRM integration in mind, Lead Liaison integrates all lead activity (e-mail open/sent, video views, web visits, and more) into the Activity History sections.
- Store a leads web visit history and relevant activities inside your CRM
- Automatically synchronize lead scores, activity, and business intelligence information
- Import new leads and business intelligence information in a single click
Send Direct Mail with Lead Liaison
Raise your marketing efforts to new levels with direct mail. Use multi-channel marketing to grab prospect’s interest. Adding direct mail to email, text and voice is an effective way to reach prospects. Easily add a direct mail piece into an existing marketing automation workflow.
- Send as little as one marketing piece or thousands at a time
- Use pre-designed templates or make your own
- Integrates with Lead Liaison’s Webhooks
- Add direct mail to any campaign flow using drag & drop technology
No Robot. Real Humans. Handwritten Letters are the Perfect Touch.
Add another touch, and certainly the most personal one yet, to your sales and marketing efforts. Lead Liaison simplifies the process of creating and sending handwritten letters. Send one-off handwritten letters or include them as a step in your automated workflows. Include drop-ins like a $5 Starbucks card or a send along, like a bag of popcorn. Perfect after that first meeting or as a genuine thank-you note after the big sale.
- Create a handwritten letter template and dynamically insert data, then edit, delete or clone.
- Choose from advanced options such as unique postmark location, pen color, handwriting style, or stationary type.
- Send as a one-off or as part of an automation.
Easy, Yet Sophisticated Email Marketing
Lead Liaison‘s email marketing helps B2B marketers automate the process of reliably sending personalized messages to their prospect and customer base.
- Send email on behalf of sales and get notified of respondents in real time
- Broker collaboration by allowing marketing to hand off interested leads to sales
- Ensure email deliverability with sender authentication and built-in spam checking
Easily Slice and Dice Your Database
Lead Liaison makes database segmentation easy. Targeting the right segment lets marketers send relevant messages, which increases response rates and drives higher campaign ROI.
- Create multiple contact lists based on various demographic and behavioral characteristics
- Run split test campaigns on your segmented database to select the best approach
- Statically or dynamically add contacts to a list or a marketing campaign
Distribute Leads Using Multiple Methods
Beat your competition on lead follow up and prevent leads from falling through the crack with lead distribution software. Start distributing leads based on custom criteria in real time.
- Send real time alerts like text messages when hot leads need to be distributed
- Set tasks for sales to follow up with leads
- Assign ownership of leads based on pre-established criteria
Build a DNA of Your Prospects
Lead Liaison gives organizations the opportunity to manage leads with increasing levels of formality and structure by using software to track leads, score leads, nurture leads, distribute leads and provide data consistency.
- Lead nurturing helps mature a prospect from the initial point of interest to being sales-ready
- Lead scoring automatically qualifies a lead based on various demographic and behavioral characteristics
- Lead generation technology helps identify a new source of leads for sales people
Intelligently Create Conversations
Lead Liaison‘s lead nurturing allows b2b marketers to easily build repeatable nurturing models for their entire lead database. Every company has their own definition of a sales funnel, or revenue cycle, and nurturing technology helps seals holes in the funnel ensuring no lead is left behind.
- Build nurturing campaigns using drag and drop technology that is easy to use
- Automate nurturing rules based on prospects demographics or activities
- Create rich email messages personalized to your prospect and their interest and use this content for nurturing
Prioritize Leads for Sales
Lead Liaison keeps the score for you. Lead Liaison’s technology will “score” a lead to help sales and marketers understand just how qualified a prospect is.
- Scores are increased and decreased based on your company‘s scoring rules
- Send alerts to sales, marketers or a team if a prospect becomes “hot” and reaches a pre-defined score
- Score an entire database of leads/contacts or score prospect as they surf your website
Identify Ideal Buyers
Lead grading identifies your ideal buyers to help sales determine where to spend their time. Lead Liaison’s technology grades each prospect based on your customized criteria.
- Grades are increased and decreased based on your company‘s grading rules
- Send alerts to sales, marketers or a team if a prospect meets your ideal buying profile
- Grade an entire database of leads/contacts or grade prospects as they surf your website
Create Professional Content With Ease
Lead Liaison’s content creation takes the burden of creating marketing content off of the marketer. Create blog posts, website content, social media posts and tweets, whitepapers and more. Combine our content creation with home-grown content to create a vast library of content that search engines will devour. Watch your website climb the SEO ranks.
- Automatically create over 10 different types of professional content
- Provide input on drafts and only accept what you’re happy with
- Automatically publish the content to your favorite CMS
- Automatically push Tweets or Facebook Posts out using our Social Media features
Easily Participate in Social Media
Lead Liaison’s social media marketing helps companies automate and measure the effectiveness of social strategies across LinkedIn, Facebook and Twitter. Leverage the Lead Liaison Buffer to auto-schedule social posts and get notified when your buffer runs low. Advocate your brand, engage your audience and enrich prospect/customer profiles using Lead Liaison Social Posts.
- Post social media messages on behalf of your company
- Automate social media posts using the Lead Liaison Buffer and scheduling capabilities
- Post to leading social networks such as LinkedIn, Twitter and Facebook (+ Fan Pages)
- Enrich prospect profiles by tracking social media engagement
Identify Hidden Business Visitors
About 70% of all buyers conduct research online before calling the provider or filling out a web form. Find out who’s looking by tracking prospects’ progress and interaction in real time before they contact sales.
- Send real time alerts like text messages when prospects view web content that signifies interest
- Identify what page a prospect is viewing in real time, know what interests them and when they’re interested
- Trigger real time conversion events that send prospects to sales based on behavioral patterns
Trigger Actions Based on Behavior
Sparks are real-time events that trigger a series of actions. Sparks were designed in a modular way for ultimate flexibility. There are over a dozen out of the box Sparks that can be enabled. Below are some examples of possible actions to trigger off of a Spark.
- When someone clicks a link in an email > Send an alert to the Lead Owner and create a task in your CRM
- When someone visits your pricing page > Send the visitor an email
- When someone submits a web form > Send them more information and distribute the lead round robin to your sales team
Multi-Channel Marketing Using Video
Add video to your marketing to arsenal. We’ll help you track video activity to better understand when prospects play or watch more than 75% of a video. We’ll help you convert visitors by prompting them for their email address at the beginning or end of a video. Use video events to trigger actions.
- Capture more website visitors using sophisticated video capture techniques
- Augment prospect profiles by understanding when a visitor watches a video
- View heatmaps of viewing events/activities
- Report on videos to see which videos perform the best
Manage Events
Easily launch and automate online and offline events. Build repeatable workflows to use with current and future marketing events. Ingest your prospects information into Lead Liaison, including attendee status, and re-market to prospects to increase participation in future events.
- Automate event communication, from invite to reminders to follow up
- Analyze event effectiveness to see which marketing events perform best
- Use database segmentation to easily re-target for future events
- Ingest prospect information from the event provider into marketing automation
